Copywriting and content development to get the results you desire!

Hello and welcome! I’m Kristen Edens and I’m a content and branding expert for business and the founder of Managing Midlife.

My goal is to help you build a business that generates money, balances work and life and brings you joy.

Helping YOU be the best you through
business, branding, living, and thriving.

Writing

Maybe you can write—maybe you can’t. For many business owners, writing your own content is not the best use of your time. Let me manage your writing needs by creating copy that gets the job done in a fraction of the time PLUS generates the results you need to grow and succeed in business.

Content Marketing & Strategy

It’s one thing to write for your business and an entirely different beast to write for results. Do you struggle with what’s best for your audience and business growth? Contact me for a content check-up and we’ll work together to develop a marketing plan that will boost your brand and increase sales.

Second Act Entrepreneurship

Calling all 50+ entrepreneurs! Are you uncertain what to do during your Second Act? I'll help you gain clarity on how to best answer "what do I want to be when I grow up?" From idea generation to branding your business, I'll help you make your vision a reality.