AcoRN Webinar: Alcohol Marketing Research and Policy in Ireland

AcoRN Webinar: Alcohol Marketing Research and Policy in Ireland

The UK-Ireland Alcohol Research Network (AcoRN) would like to invite you to a webinar exploring one of our key research areas: alcohol marketing. You can find out more about the AcoRN network by connecting with us on Twitter (@AcornAlcohol). You can also apply for network membership and sign up to our mailing list at the AcoRN website.

In this webinar – hosted on Zoom – we will be joined by Dr. Pat Kenny, Dr. Nathan Critchlow, Vania Filipova, Dr. Richard Purves, and Eunan McKinney to update on the latest evidence on alcohol marketing in Ireland and discuss implications for the Public Health (Alcohol) Act 2018 and future research needs in Ireland. The full agenda, and speakers, are detailed below.

This is an important and timely webinar given that Ireland will have implemented the latest Public Health (Alcohol) Act 2018 controls on some advertising at sport and some event sponsorship the previous week.

A link to the event will be e-mailed on the day of the event, so please ensure your e-mail address is correct when registering.

Agenda and presentation titles:

• 13:00 – Dr. Pat Kenny (Technological University Dublin) – Opening remarks and update on the Public Health (Alcohol) Act 2018.

• 13:10 – Dr. Nathan Critchlow (University of Stirling) – Examining changes in alcohol marketing awareness one year after initial implementation and during the COVID-19 pandemic: Findings from online repeat cross-sectional surveys.

• 13:25 – Vania Filipova (Technological University Dublin) – The impact of health warnings in alcohol ads: Comparing single vs. multiple vs. graphic health warnings.

• 13:40 – Dr. Richard Purves (University of Stirling) – Examining alcohol marketing during the 2020 Six Nations and implications for the Public Health (Alcohol) Act.

• 13:55 – Short Break (5 minutes).

• 14:00 – Panel Discussion with Dr. Pat Kenny, Dr. Nathan Critchlow, Vania Filipova, Dr. Richard Purves, and Eunan McKinney (Alcohol Action Ireland).

• 14:25 – Closing remarks

This event is for researchers, public health professionals, policymakers, government officials, civil society groups etc. We reserve the right to exclude access to those who have a conflict of interest. A conflict of interest arises if you have received funding/remuneration from an entity substantially funded by, or substantially related to, the alcohol industry in the past 5 years. You will be asked to declare this information during registration.

Speaker biographies

Dr. Pat Kenny is a Senior Lecturer in the School of Marketing at Technological University Dublin.

Dr. Nathan Critchlow is currently an Academic Fellow for the Society for the Study of Addiction and is based in Institute for Social Marketing and Health, University of Stirling. He specialises in quantitative methods to analyse marketing activity and the association with health-related knowledge, attitudes, and behaviours in consumers. His fellowship is examining the impact, effectiveness, and acceptability of statutory alcohol marketing controls.

Vania Filipova is a PhD Candidate in Marketing at Technological University Dublin and received an MSc in Marketing Management from the University of Central Lancashire (UCLan). Vania's research interests include alcohol control, health warnings, alcohol advertising and consumer behaviour. She is also interested in quantitative methods, with a particular emphasis placed on survey experiments as a research method in marketing.

Dr. Richard Purves is a Research Fellow based in Institute for Social Marketing and Health, University of Stirling. His research background includes a range of projects examining the nature and design of alcohol marketing, particularly during sport. He is currently the Principal Investigator on two ESRC-funded projects examining the position of alcohol during football and major sporting events during the COVID-19 pandemic.

Eunan McKinney is a Head of Communications and Advocacy at Alcohol Action Ireland. He was previously Political Director to the Minister for Communications, Energy and Natural Resources, and the Minister of State for Primary Care at the Department of Health. Prior to a decade in political management, Eunan was Managing Director | Founder of Source, a creative communications agency. He is a history and politics graduate, with a Masters in Politics, from UCD, and holds a Professional Diploma in Advertising from TUD.

Privacy information:

To register for this webinar, it was necessary to collect information on your name, e-mail address, employer/affiliation and any conflicts of interest. By registering you are consenting to this information being held by the University of Stirling on behalf of, and for the sole use of, managing your attendance at this webinar. This information will be held at the University of Stirling, where strong measures are in place to protect the confidentially of any information (Personal Data) provided. The data will be retained under the event has concluded, after which it will be deleted. You read the University’s full privacy notice, and your rights here.