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International Marketing (English language)34185/4293/1920/1/50
Study guide

International Marketing (English language)

34185/4293/1920/1/50
Academic year 2019-20
Is found in:
  • International Curriculum, programme stage 2
This is a single course unit.
Study load: 3 credits
Weight: 3,00
Total study time: 75,00 hours
Possible deadlines for learning account: 01.12.2019 () or 15.03.2020 ()

Organisation of education

Teaching Activities, Learning Activities, Assessment Activities
Lecture12,00 hours
Self-study51,00 hours
Seminar12,00 hours
Supervised independent work
This course unit is marked out of 20 (rounded to an integer).
Re-sit exam: is possible.
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Special admission is required to enrol in this course unit under credit contract.
Co-ordinator: Bruyr Karin
Language course: No
Languages: Dutch
Scheduled for: Semester 1 or Semester 2

Objectives

Can indicate the importance and opportunities to be internationally active on a commercial level.
Can explain the components of an international product policy (product innovation, brand policy, assortment policy, service policy, ...).
Can explain the components of an international price policy.
Can explain the components of an international communication policy (communication target group, communication objectives, communication strategy, message, communication mix: instruments and media, budget, impact measurements).
Can explain the components of an international distribution policy.

Contents

Importance and opportunities to be internationally active on a commercial level
Components of an international product policy

  • Product innovation
  • Brand policy
  • Assortment policy
  • Service policy

Components of an international price policy
Components of an international communication policy

  • Communication target group
  • Communication objectives
  • Communication strategy
  • Message
  • Communication mix: Instruments and media
  • Budget
  • Effects measurements

Components of an international distribution policy
Internationalization process

Order of enrolment

There are no prerequisites for this course.

Prerequisites

The arrangements regarding prerequisites applied for this course unit are in the Faculty’s educational and examination regulations (FOER).

Final objectives

can develop, implement, monitor and adjust a marketing policy

Teaching methods

  • Activating lecture
  • Guest speaker or lecture/Testimony
  • Assignment

Study guidance

Individual learning problems can always be reported to the lecturer and will be remedied.
Formative feedback

Evaluation

Evaluation(s) for first exam chance
MomentForm%Remark
Non-periodicPaper20,00
PeriodicWritten examination80,00
Evaluation(s) for re-sit exam
MomentForm%Remark
Non-periodicPaper20,00
PeriodicWritten examination80,00

Other study materials

Slides, hand-outs guest speakers & own notes