THE FUTURE OF CREATIVITY IS CLEAN.

We’re a movement of advertisers, PR professionals, and their clients cutting ties with fossil fuels.

OUR PLEDGE:
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Pledging not to work for fossil fuels polluters is the best way to show you are committed to a sustainable future for the creative industry.

Continuing to work for fossil fuel companies poses risks to agencies’ reputation, recruitment, and retention. Sustainable brands need clean agencies in order to grow.

As creatives and leaders of agencies, the pledge says that you will decline future contracts with the fossil fuel industry.

As clients, it says you will decline work with agencies that retain fossil fuel industry clients.

See the list of organizations that are excluded by the Clean Creatives pledge here.

 

TAKE THE PLEDGE:
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Who is in?
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Creatives


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Agencies


The dangers of fossil fuel marketing and PR:
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The biggest part of any agency’s pollution footprint is the work they do for their clients — and the footprint of fossil fuel clients is massive.

Fossil fuel corporations are the world’s leading polluters, and the biggest greenwashers - and they have no substantive plans to change. Even as their campaigns focus on renewable energy, 99% of their investments are spent on producing more oil and gas.

  • Recruitment and retention of young creatives:

    Fossil fuel corporations are on the wrong side of many of the defining issues of our era. Young people in particular list climate change as one of their top worries, and want to see their values expressed in their workplace. Working with fossil fuels clearly places agencies out of step with their future talent.

  • Poisoning the well for brands making real change:

    Advertisements promising false solutions by fossil fuel corporations dilute the impact of genuine efforts to make change by your clients. They introduce cynicism, and make it harder for consumers to identify real solutions.

  • Legal and regulatory risk:

    Fossil fuel interests are facing growing legal threats from governments and individuals filing suits for damages due to climate change. These suits often focus on advertising and PR strategy, and risk drawing in agencies that work with them into the debate about liability. Similarly, new regulations on carbon pollution will increasingly affect the business model of fossil fuel corporations themselves.