Keywords
Effective communication, Physical Activity Messaging, youth, post-primary
Effective communication, Physical Activity Messaging, youth, post-primary
The health benefits of engaging in regular physical activity (PA) are widely documented1. However, over 80% of adolescents (11–17yrs) worldwide do not meet the PA guidelines to achieve these health benefits2. The complex physical inactivity challenge has no single solution. The Global Action Plan for Physical Activity recommends a systems approach and multi-level stakeholder support through community wide interventions and national strategies to tackle the problem (low levels of PA) which involves creating connections, interactions and feedback between system architects3,4. Adolescence is an important life stage where PA patterns track into adulthood, researchers have called for an effective communication strategy for disseminating the message to ensure that young people are aware of and understand the PA recommendations5–7. A research study conducted in Portugal during the 2011–2012 academic year showed that less than 4% of adolescents were able to correctly identify the PA guidelines for children and adolescents with no statistically significant differences between gender or socio-economic status6.
The school is an ideal setting for PA promotion albeit a unique, complex and adaptive sub-system thus, a systems approach is essential to increase population levels of PA among children and adolescents8,9. There are a wide range of professionals outside of the health sector with a potential role in promoting PA to adolescents, such as teachers within the school setting10. A large proportion of children and adolescents’ waking day revolves around school; no other institution has the same reach or influence over this population5. The International Society for Physical Activity and Health recommends whole-of-school programmes as one of the eight best investments for PA promotion among children and adolescents, this is a multi-component approach that aims to promote PA to all members of the school community11. This can include physical education programs, active classrooms, after school PA opportunities, activities during break times and promoting active travel11. Some examples of whole-of-school programmes include the Active School Flag (Ireland), Finnish Schools on the Move (Finland), Sigue la Huella (Spain) and the Comprehensive Schools Physical Activity Promotion (USA) working towards this approach12–15. Finally, curriculum subjects such as physical education and wellbeing are important opportunities for the promotion of PA to adolescents within the school setting. In order to support the promotion of PA in schools the needs within the school setting must be understood. One such solution is to identify acceptable and effective communication methods and tools that align with the strategic priorities and routine work within the school10.
PA messaging has been described as ‘the overall process of creating and delivering PA messages’ and has potential to improve population PA levels16. Previous reviews have provided recommendations for improving the communication of PA messages to the general public, underserved communities, parents and children with disabilities10,16–21. Some approaches used when communicating messages in the aforementioned studies include formative research, social marketing principals, message tailoring and message framing.
i. Formative research is the act of gathering data that can be used for the development and implementation of programmes22. It can help determine the appropriate message content, context and delivery methods suitable for the target population16.
ii. Social marketing uses commercial marketing ideas and strategies to promote voluntary behavioural change; it involves the exchange of a product (i.e. PA) for a cost (i.e. time or energy) in a manner that is attractive to an individual23,24. It uses affective and emotional responses to make a product more appealing16. The VERB campaign is an example where this approach was successful in promoting PA as enjoyable and fun to adolescents25. After four years of the campaign 75% or more tweens (9–13yrs) were aware of and understood the VERB messages and in the final year, 28% had unprompted recall of VERB26.
iii. Message tailoring or targeting presents information that is suitable to the individual characteristics of the message recipient18. Tailoring messages has been proven to increase message salience and the impact of the message on the behaviour change27,28. Although message tailoring should be considered a promising practice with potential to enhance the effectiveness of messages accompanying the PA guidelines, it is not essential18.
iv. PA message framing, originating from Prospect Theory, suggests that individuals will respond differently to factually equivalent messages depending on whether they are worded to highlight benefits or consequences16,18,29. Gain framing is generally preferred over loss-framing messages when promoting PA potentially due to its inclusion of information targeting the psychological determinants of PA18.
Each of these approaches contribute to understanding the needs within the target group, the development and delivery of acceptable and effective communication methods and tools to support PA promotion. There is a need to explore the literature to determine which methods are suitable to ensure effective communication with adolescents in order to increase PA knowledge, awareness, attitudes and levels.
A scoping review addresses broader topics where many different study designs might be applicable and is unlikely to address specific research questions nor assess the quality of included studies30. In contrast, a systematic review would typically focus on a well-defined question, can identify study designs, with the aim to provide answers to the questions from a narrow range of quality assessed studies. Due to the broad nature of the research topic, a scoping review was identified as the most appropriate methodological approach. It will allow us to explore the breadth or depth of the literature, map and summarise the evidence, inform future research and identify and address knowledge gaps31.
Preliminary searches were conducted by the primary author, on communicating PA messages to adolescents across various databases like CINAHL, Scopus, PubMed. The searches revealed no reviews conducted that focused solely on PA messages for the adolescent population in general. Reviews that targeted PA messaging with other population groups meeting our eligibility criteria e.g. children with physical disabilities, were identified and will be included in the review16,21. Little evidence identifying the most effective methods of communicating PA messages to adolescents i.e. content, context and mode of delivery was found. Thus, this review will help determine the extent of the literature among adolescents and clarify the key concepts of communicating messages to adolescents.
This research aims to explore existing messaging techniques or strategies in PA promotion interventions for adolescents, their implementation and effectiveness in leading to a positive PA behaviour change.
The specific objectives are to:
1. Identify and map the literature on how messages have previously been communicated to adolescents in relation to PA
2. Clarify the methods and approaches used in previous studies that involved communicating messages to adolescents.
3. Discuss the evaluation of the outcomes measured in the articles identified within the scoping review.
This scoping review will follow the guidelines and stages set out by Levac, Colquhoun32 who built upon the methodological framework set out by Arksey and O'Malley30. This updated framework has six essential stages: i) identifying the research question, ii) identifying relevant studies, iii) study selection, iv) charting the data, v) collating, summarising and reporting results and vi) consultation with knowledge users. The preferred reporting items for systematic reviews and meta-analysis have developed an extension for scoping reviews (PRISMA-ScR) 22-item checklist will also be utilised in this study31.
Step 1: Identifying the research question
The “PCC” mnemonic (population, concept and context) was used to develop a clear title and research question33. In order to capture the most appropriate body of literature we iteratively searched the literature and revised search terms which resulted with the main concept of communicating messages and principal contextual settings for which the concept will be explored: PA promotion programmes or interventions and the target population as adolescents. Finally, our outcome of interest is to determine what, who, when, where and how PA messages should be communicated to adolescents.
The following research questions were identified:
1. What (content), how (mode of delivery/communication) and who/when/where (context) to deliver PA messages to adolescents?
2. What methodologies are used to determine the effectiveness of the messages for adolescents? (i.e. an instrument)
3. Should a mass media or multi-media communication campaign be included in whole-school PA programmes? (i.e. are they effective?)
Step 2: Identifying relevant studies
For comprehensiveness and rigor several databases: Scopus, EBSCO (CINAHL, Education source), PubMED will be searched. We will also include grey literature such as conference abstracts, theses and reports from the World Health Organisation Global Index Medicus. Table 1 in the Extended data gives an overview of the predetermined eligibility criteria i.e., inclusion/exclusion criteria.
Step 3: Study selection
Using an iterative process we identified and agreed upon a search strategy as a team in collaboration with the faculty librarian in the School of Education and Health Sciences at the University of Limerick (Extended data, Appendix 1)32. Firstly, a preliminary search of the literature was conducted on CINAHL searching article titles, abstracts and full texts to guide the development of our second search strategy. Second, we are including the identified keywords and subject headings in the search strategy across all databases being used. Finally, will look at the reference lists from articles selected for the review i.e. snowballing. The librarian provided suggestions and verifications regarding the appropriate syntax and the adaption of search strategies across databases.
Once the searches have been ran in all databases, the search results will be downloaded to EndNote where duplicates will be removed and then uploaded to Rayyan review software where if necessary further duplicates will be removed34. The title/abstract screening process will be piloted by double screening 10% of retrieved articles (10% by CG and 10% by either KN or EM) and inter-rater reliability calculated for title and abstract screening using kappa statistic. Screening will begin once an agreement rate of 75% or greater by CG and either EM/KN as per pre-determined eligibility criteria. If it is unclear whether or not to include an article based on the first stage of the reviewing process, the study will be included for full-text review to ensure it is not being excluded without full consideration. The same process will be repeated when screening full text articles with reviewers from the research team. The reviewers will meet at multiple stages throughout the reviewing process to discuss any discrepancies that may have emerged. Any discrepancies will be discussed until a consensus is achieved, arbitrated as necessary by a third reviewer.
Step 4: Preliminary charting elements and associated question
An Excel table (see Extended data, Table 2) will be used to extract and chart the data systematically. The rows will represent the different articles and the columns will provide key details addressed in the article such as, the context, content, mode of delivery, method of measurement, implementation and effectiveness of PA messages. This information is important to note for the next stage of the review process. The piloting process will take place with two or more researchers charting the data independently from the first 5–10 studies and meet to determine whether their approach to data extraction is consistent with the research question and purpose. This stage is an iterative process as new data are presented in the examination stages, leading to continual charting updates.
Step 5: Collating summarising and reporting the results
This stage has three clear steps:
i) Collating and summarising the results
Following data extraction and charting we will provide a narrative synthesis of the included studies, descriptively summarising the data that has been charted. We will not critically appraise the data; we will look to aggregate the findings of the included studies allowing us to summarise and identify recurring themes. These themes will be reported qualitatively and displayed in a way which answers the proposed research question and objectives.
ii) Reporting the results
Results will be reported using the PRISMA-ScR guidelines and a PRISMA flow diagram will be included to show all studies selected or excluded at each stage35. Findings will be organised into categories such as aims, methodological design, key findings and gaps in the literature but also by categories that specifically highlight theoretical and operational linkages such as context, conceptual and operational features and measurements used.
iii) Research implications for future research, practice and policy
By understanding how PA messages are delivered in what context and by whom will help inform the development of a PA messaging framework for adolescents. The broader implications of the findings for policy, practice and research will be highlighted.
Step 6: Consultation with knowledge users
Levac et al. suggested this stage should be essential, after Arksey and O’Malley deemed it as optional, as it adds to the methodological rigour of a study30,32. Since this review is a part of a study on effective PA communication for adolescents, we will utilise an existing partnership between researchers, knowledge users and post-primary schools. This collaboration initially began in 2018 where formative participatory research took place with the University of Limerick researchers, and the students, teachers, parents and sports coaches in Irish post-primary schools.
The format for consulting with stakeholders will follow a participatory approach in the style of a workshop with focus group discussions. It will include opportunities for learning and action using tools for presenting the results of the scoping review and discussion between stakeholders about any potential modifications regarding how the literature defines, measures and operationalises effective communication with adolescents. The purpose of this consultation is to share preliminary findings with stakeholders, validate the findings i.e. ensure they have practical relevance and to inform a draft effective PA communication for adolescent’s toolkit. A further series of consultation phases will take place with additional stakeholders as part of a follow-up study i.e. a modified delphi study.
The school is an ideal PA promoting setting, whole-of-school programmes and Physical Education curricula play a large role in the way PA is communicated to adolescents11,36. Previous literature highlights the importance and greater effectiveness of portraying PA as fun and enjoyable to children and adolescents rather than stating the health-related benefits of PA16. This review aims to map and synthesis the available literature in relation to the specific content of PA messages that is deemed acceptable by adolescents, the delivery of the message i.e. the most appropriate personnel and the method in which it is communicated e.g. multi-media campaign and the environment in which the messages are communicated e.g. whole school PA programmes. The findings from this review will guide the direction of future research with adolescents to identify an effective communication strategy for PA.
Ethical approval was not required or obtained for this scoping review. The scoping review findings will be disseminated in a peer-reviewed journal and the findings will be presented at appropriate academic conferences and to project partners to inform the design of the effective PA communication for adolescent’s toolkit. As highlighted above in Step 6: Consultation with knowledge users we will share the findings with an array of stakeholders who will have the opportunity to discuss potential modifications for action.
Open Science Framework: Communicating Physical Activity with Adolescents: What works? A scoping review protocol. https://doi.org/10.17605/OSF.IO/BCNS635
Extended data (available on the OSF registration):
Table 1. eligibility criteria (pre-determined inclusion/exclusion criteria)
Table 2. Data charting elements (variables to be extracted from the included studies)
Appendix 1. Scopus search strategy (complete search strategy in Scopus database)
Appendix 2. PRISMA-P 2015 checklist
Data are available under the terms of the Creative Commons Attribution 4.0 International license (CC-BY 4.0).
The authors acknowledge the faculty librarian from the Education and Health Sciences Liz Dore for providing guidance in relation to refining the search strategy and adapting to various databases for this scoping review. We would also like to acknowledge Dr. Enrique García Bengoechea for his feedback on the overall concept of the topic and as part of the wider supervisory team. Finally, the authors would also like to acknowledge the Post-primary Active School Flag programme, a Department of Education initiative funded by Healthy Ireland for the ongoing support and collaboration. Findings from the Post-primary Active School Flag feasibility study contributed to the conceptualisation of this study.
Is the rationale for, and objectives of, the study clearly described?
Yes
Is the study design appropriate for the research question?
Yes
Are sufficient details of the methods provided to allow replication by others?
Yes
Are the datasets clearly presented in a useable and accessible format?
Not applicable
Competing Interests: No competing interests were disclosed.
Reviewer Expertise: Human Nutrition, Physical activity and Health research.
Is the rationale for, and objectives of, the study clearly described?
Yes
Is the study design appropriate for the research question?
Yes
Are sufficient details of the methods provided to allow replication by others?
Yes
Are the datasets clearly presented in a useable and accessible format?
Yes
Competing Interests: No competing interests were disclosed.
Reviewer Expertise: Physical activity, young people, reviews, interventions, scale-up.
Alongside their report, reviewers assign a status to the article:
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Provide sufficient details of any financial or non-financial competing interests to enable users to assess whether your comments might lead a reasonable person to question your impartiality. Consider the following examples, but note that this is not an exhaustive list:
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