play out, and then cruelly undercutting them with a roll of the eyes.
Lame’s talents in poking fun at the odd wrinkles in everyday life are obvious – but he was also in the right place at the right time. When he first began picking up followers in late 2020 and early 2021, TikTok was best known as an app popular with teenagers dancing along to their favourite songs. “Khaby’s creative deadpan humour exemplified another side of TikTok that could offer an entry point for the uninitiated to explore what else the platform had to offer,” says Valdovinos Kaye.
Lame is also attractive to companies looking to piggyback on his success and to stand out, says Armoo. “He doesn’t fit the stereotypical idea of what an influencer is, so people root for him even more.” It’s that opposition to what D’Amelio is and represents – white, middle-class, already-rich America – that makes Lame so intriguing to audiences.
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