-
Southwest Airlines
Herb Kelleher and Rollin King are about to start a revolution in the airline industry. What is the theory of value they are grounding such revolution on?
Play
-
Meta
Mark Zuckerberg wonders how to transform Facebook into the metaverse. An immersive social network for avatars or a virtual parallel economy of avatars and creators?
Play
-
Luxottica
Leonardo del Vecchio's Luxottica is already a European leader in eyeglasses. Will he come up with a novel theory of value and disrupt the industry?
Play
-
Amazon Web Services
Jeff Bezos and Andy Jassy have built an internal technological infrastructure to efficiently scale up Amazon. Can they create a new market around it?
Play
-
SpaceX
Elon Musk thinks space is the future of human kind. What theory of value for SpaceX will make it happen?
Play
-
PayPal
Max Levchin moves to Silicon Valley to sell encryption software for PDAs. But his theory of value changes when he meets Peter Thiel and Elon Musk...
Play
-
Netflix
Reed Hastings wants to bring entertainment to everyone, everywhere, at any time. Which theory of value is the most promising to achieve this goal?
Play
-
Adobe
John Warnock and Charles Geschke leave Xerox PARC with an innovative idea to revolutionize the printing industry. What theories did they have in mind to achieve their vision?
Play
-
Carlyle
At the dawn of the European Debt Crisis, Carlyle’s De Benedetti is considering how to exit the fund’s successful investment in Moncler. What shall De Benedetti do?
Play
-
Hewlett-Packard
Meg Whitman is tasked with a crucial decision: will financial markets recognize a higher value to HP as a single company or as separate entities following a spinout of some of its businesses?
Play
-
Nokia
In a mobile market that has become a "war of ecosystems", new Nokia CEO, Stephen Elop faces a conundrum for the ages: to join an existing mobile ecosystem or to build an alternative with a partner?
Play
-
Boeing
Alan Mulally is the CEO of Boeing at an important juncture in its history and has to make strategic decisions that might change the fate of the American giant. Will he envision a plausible future for Boeing?
Play
-
Marvel
In times of decreasing popularity of comic books, shall Cueno and Feige reshape Marvel to appropriate more value from its iconic superheroes, or envision a completely different future for the company?
Play
-
Geox
In 1991, Mario Moretti-Polegato, inspired by an epiphany during a Nevada hike, is torn about whether continuing his family's winemaking business or pursuing an innovative business idea in breathable footwear.
Play
-
Danaher
Should Larry Culp maintain George Sherman's acquisition-based strategy at Danaher, or transition the industrial conglomerate into a family of strategic growth platforms for increased shareholder value?
Play
-
WeChat
With internet usage on the rise in China, should Pony Ma concentrate on expanding QQ's social networking potential, or develop a versatile 'super-app' for a comprehensive mobile internet experience?
Play
-
Intel Centrino
In the early 2000s, the advent of wireless connectivity is heralding a significant transformation in the tech industry. How will Intel respond to the new challenges and opportunities?
Play
-
Lego
During LEGO's 2004 financial crisis, Jørgen Vig Knudstorp wonders whether to revitalize the child-focused market model, or innovate by shaping LEGO into a community-driven brand, involving adult fans as co-creators.
Play
-
IBM
In 1993, IBM's new CEO, Louis Gerstner Jr. must decide whether to reinvent the struggling giant as an integrated tech service provider or to break it into a conglomerate of nimble, market-focused entities.
Play
-
Kodak
In 1993, George Fisher, the new CEO of Kodak, has the daunting task of transitioning the company into the digital era, amidst the decline of its traditional business model. Can he succeed in saving Kodak?
Play
-
Booking.com
In the late 1990s, Geert-Jan Bruinsma, after struggling when looking for a hotel room during a holiday, decides to re-formulate this problem and build a company around it. How will he do so?
Play
-
Spotify
In the early 2000s, the music industry faces a divide: creators struggled to profit from their work, while providers failed to offer legal piracy alternatives. How will Daniel Ek resolve this impasse?
Play
-
Porsche
In the late 1980s, Porsche’s fortunes abruptly change for the worse. What will the new CEO Arno Bohn decide to do to return to profitability? What will instead be the theory of Wendelin Wiedeking?
Play
-
BP
In the shifting landscape of the energy industry in 2005, should CEO John Browne balance BP's traditional operations with carbon reduction efforts, or fundamentally shift its focus to renewables?
Play
-
Revolut
In 2022, post-pandemic, should Nikolay Storonsky focus on solidifying Revolut's position as a top neobank, or venture into creating a comprehensive financial 'superapp' in a changing fintech landscape?
Play
-
OpenAI
Sam Altman became OpenAI CEO to pursue ethical AI development for society. Four years later, after the astonishing success of ChatGPT, he is starting to think that OpenAI might look like very different in the future.
Play
-
Toyota
In 2022, Akio Toyoda, CEO of Toyota, grapples with a strategic decision: fully commit to BEVs to keep pace with the industry's shifts, or continue to focus on Toyota's successful Hybrid cars in a rapidly evolving market.
Play
-
Google
In a rapidly evolving internet video market of 2006, should Eric Schmidt focus on developing Google's own all-media ecosystem, or accelerate growth through acquiring YouTube to leverage its user base and expertise?
Play
-
Red Bull
In the 1982, Dietrich Mateschitz faces a career-defining choice: take the entrepreneurial path and found Red Bull, a new energy drink with unproven potential, or continue his steady corporate career.
Play
-
Apple
In 2007, Steve Jobs contemplates the future of the iPhone experience. Should Apple prioritize a secure iPhone user experience? Or should Apple differentiate the iPhone through a dedicated software ecosystem?
Play
-
Epic Games
After losing share in the mobile market and facing fierce competition in other gaming distribution channels, how will Epic Games’ Tim Sweeney decide on the company's future strategy?
Play
-
Grammarly
In 2007, Alex Shevchenko and Max Lytvyn are contemplating whether to stick with their existing plagiarism solution or develop an innovative and comprehensive writing tool that can be used by anyone.
Play
-
CitiCorp
With the goal of becoming the leading bank in North America, how will Citicorp’s John S. Reed renovate the institution for future growth? What attributes will guide his vision and strategic decisions?
Play
-
Booking.com 2.0
By December 2017, Booking.com has become a full-fledged experimentation organization. Shall Tans let Frisby run the ultimate experiment that has the potential to change the core identity of the platform?
Play
-
Klarna
In 2005, Sebastian Siemiatkowski must decide whether to launch Klarna, a “Buy Now, Pay Later” service for e-commerce, or pursue the same path as his peers and become a successful investment banker.
Play
-
Calm
In 2016, Calm’s CEO and founder Michael Acton Smith recognizes that the need to boost the company’s sales is now imperative. Will he be able to steer the company towards the next strategic challenge?
Play
-
Baidu
In 2017, Baidu's CEO Robin Li contemplated whether to turn Baidu into a specialist or to develop a more general strategy for the firm. What will be his next steps?
Play
-
Farfetch
With the rise of e-commerce in the mid-2000s, José Neves is faced with a conundrum in 2008. Should he leverage the e-commerce trend for his fashion business? Or should he keep his focus on offline fashion retail?
Play
-
Nvidia
In 2012, Jensen Huang contemplates repositioning NVIDIA as an AI company. Will he continue to focus on the gaming market to maintain its leadership or go all-in on developing chips for AI applications?
Play
-
Bumble
After facing verbal assaults and gender inequality and departing from Tinder, what will Whitney Wolfe Herd decide to do next?
Play
-
Southwest Airlines
Herb Kelleher and Rollin King are about to start a revolution in the airline industry. What is the theory of value they are grounding such revolution on?
Play
-
Meta
Mark Zuckerberg wonders how to transform Facebook into the metaverse. An immersive social network for avatars or a virtual parallel economy of avatars and creators?
Play
-
Luxottica
Leonardo del Vecchio's Luxottica is already a European leader in eyeglasses. Will he come up with a novel theory of value and disrupt the industry?
Play
-
Amazon Web Services
Jeff Bezos and Andy Jassy have built an internal technological infrastructure to efficiently scale up Amazon. Can they create a new market around it?
Play
-
SpaceX
Elon Musk thinks space is the future of human kind. What theory of value for SpaceX will make it happen?
Play
-
PayPal
Max Levchin moves to Silicon Valley to sell encryption software for PDAs. But his theory of value changes when he meets Peter Thiel and Elon Musk...
Play
-
Netflix
Reed Hastings wants to bring entertainment to everyone, everywhere, at any time. Which theory of value is the most promising to achieve this goal?
Play
-
Adobe
John Warnock and Charles Geschke leave Xerox PARC with an innovative idea to revolutionize the printing industry. What theories did they have in mind to achieve their vision?
Play
-
Carlyle
At the dawn of the European Debt Crisis, Carlyle’s De Benedetti is considering how to exit the fund’s successful investment in Moncler. What shall De Benedetti do?
Play
-
Hewlett-Packard
Meg Whitman is tasked with a crucial decision: will financial markets recognize a higher value to HP as a single company or as separate entities following a spinout of some of its businesses?
Play
-
Nokia
In a mobile market that has become a "war of ecosystems", new Nokia CEO, Stephen Elop faces a conundrum for the ages: to join an existing mobile ecosystem or to build an alternative with a partner?
Play
-
Boeing
Alan Mulally is the CEO of Boeing at an important juncture in its history and has to make strategic decisions that might change the fate of the American giant. Will he envision a plausible future for Boeing?
Play
-
Marvel
In times of decreasing popularity of comic books, shall Cueno and Feige reshape Marvel to appropriate more value from its iconic superheroes, or envision a completely different future for the company?
Play
-
Geox
In 1991, Mario Moretti-Polegato, inspired by an epiphany during a Nevada hike, is torn about whether continuing his family's winemaking business or pursuing an innovative business idea in breathable footwear.
Play
-
Danaher
Should Larry Culp maintain George Sherman's acquisition-based strategy at Danaher, or transition the industrial conglomerate into a family of strategic growth platforms for increased shareholder value?
Play
-
WeChat
With internet usage on the rise in China, should Pony Ma concentrate on expanding QQ's social networking potential, or develop a versatile 'super-app' for a comprehensive mobile internet experience?
Play
-
Intel Centrino
In the early 2000s, the advent of wireless connectivity is heralding a significant transformation in the tech industry. How will Intel respond to the new challenges and opportunities?
Play
-
Lego
During LEGO's 2004 financial crisis, Jørgen Vig Knudstorp wonders whether to revitalize the child-focused market model, or innovate by shaping LEGO into a community-driven brand, involving adult fans as co-creators.
Play
-
IBM
In 1993, IBM's new CEO, Louis Gerstner Jr. must decide whether to reinvent the struggling giant as an integrated tech service provider or to break it into a conglomerate of nimble, market-focused entities.
Play
-
Kodak
In 1993, George Fisher, the new CEO of Kodak, has the daunting task of transitioning the company into the digital era, amidst the decline of its traditional business model. Can he succeed in saving Kodak?
Play
-
Booking.com
In the late 1990s, Geert-Jan Bruinsma, after struggling when looking for a hotel room during a holiday, decides to re-formulate this problem and build a company around it. How will he do so?
Play
-
Spotify
In the early 2000s, the music industry faces a divide: creators struggled to profit from their work, while providers failed to offer legal piracy alternatives. How will Daniel Ek resolve this impasse?
Play
-
Porsche
In the late 1980s, Porsche’s fortunes abruptly change for the worse. What will the new CEO Arno Bohn decide to do to return to profitability? What will instead be the theory of Wendelin Wiedeking?
Play
-
BP
In the shifting landscape of the energy industry in 2005, should CEO John Browne balance BP's traditional operations with carbon reduction efforts, or fundamentally shift its focus to renewables?
Play
-
Revolut
In 2022, post-pandemic, should Nikolay Storonsky focus on solidifying Revolut's position as a top neobank, or venture into creating a comprehensive financial 'superapp' in a changing fintech landscape?
Play
-
OpenAI
Sam Altman became OpenAI CEO to pursue ethical AI development for society. Four years later, after the astonishing success of ChatGPT, he is starting to think that OpenAI might look like very different in the future.
Play
-
Toyota
In 2022, Akio Toyoda, CEO of Toyota, grapples with a strategic decision: fully commit to BEVs to keep pace with the industry's shifts, or continue to focus on Toyota's successful Hybrid cars in a rapidly evolving market.
Play
-
Google
In a rapidly evolving internet video market of 2006, should Eric Schmidt focus on developing Google's own all-media ecosystem, or accelerate growth through acquiring YouTube to leverage its user base and expertise?
Play
-
Red Bull
In the 1982, Dietrich Mateschitz faces a career-defining choice: take the entrepreneurial path and found Red Bull, a new energy drink with unproven potential, or continue his steady corporate career.
Play
-
Apple
In 2007, Steve Jobs contemplates the future of the iPhone experience. Should Apple prioritize a secure iPhone user experience? Or should Apple differentiate the iPhone through a dedicated software ecosystem?
Play
-
Epic Games
After losing share in the mobile market and facing fierce competition in other gaming distribution channels, how will Epic Games’ Tim Sweeney decide on the company's future strategy?
Play
-
Grammarly
In 2007, Alex Shevchenko and Max Lytvyn are contemplating whether to stick with their existing plagiarism solution or develop an innovative and comprehensive writing tool that can be used by anyone.
Play
-
CitiCorp
With the goal of becoming the leading bank in North America, how will Citicorp’s John S. Reed renovate the institution for future growth? What attributes will guide his vision and strategic decisions?
Play
-
Booking.com 2.0
By December 2017, Booking.com has become a full-fledged experimentation organization. Shall Tans let Frisby run the ultimate experiment that has the potential to change the core identity of the platform?
Play
-
Klarna
In 2005, Sebastian Siemiatkowski must decide whether to launch Klarna, a “Buy Now, Pay Later” service for e-commerce, or pursue the same path as his peers and become a successful investment banker.
Play
-
Calm
In 2016, Calm’s CEO and founder Michael Acton Smith recognizes that the need to boost the company’s sales is now imperative. Will he be able to steer the company towards the next strategic challenge?
Play
-
Baidu
In 2017, Baidu's CEO Robin Li contemplated whether to turn Baidu into a specialist or to develop a more general strategy for the firm. What will be his next steps?
Play
-
Farfetch
With the rise of e-commerce in the mid-2000s, José Neves is faced with a conundrum in 2008. Should he leverage the e-commerce trend for his fashion business? Or should he keep his focus on offline fashion retail?
Play
-
Nvidia
In 2012, Jensen Huang contemplates repositioning NVIDIA as an AI company. Will he continue to focus on the gaming market to maintain its leadership or go all-in on developing chips for AI applications?
Play
-
Bumble
After facing verbal assaults and gender inequality and departing from Tinder, what will Whitney Wolfe Herd decide to do next?
Play
-
Southwest Airlines
Herb Kelleher and Rollin King are about to start a revolution in the airline industry. What is the theory of value they are grounding such revolution on?
Play
-
Meta
Mark Zuckerberg wonders how to transform Facebook into the metaverse. An immersive social network for avatars or a virtual parallel economy of avatars and creators?
Play
-
Luxottica
Leonardo del Vecchio's Luxottica is already a European leader in eyeglasses. Will he come up with a novel theory of value and disrupt the industry?
Play
-
Amazon Web Services
Jeff Bezos and Andy Jassy have built an internal technological infrastructure to efficiently scale up Amazon. Can they create a new market around it?
Play
-
SpaceX
Elon Musk thinks space is the future of human kind. What theory of value for SpaceX will make it happen?
Play
-
PayPal
Max Levchin moves to Silicon Valley to sell encryption software for PDAs. But his theory of value changes when he meets Peter Thiel and Elon Musk...
Play
-
Netflix
Reed Hastings wants to bring entertainment to everyone, everywhere, at any time. Which theory of value is the most promising to achieve this goal?
Play
-
Adobe
John Warnock and Charles Geschke leave Xerox PARC with an innovative idea to revolutionize the printing industry. What theories did they have in mind to achieve their vision?
Play
-
Carlyle
At the dawn of the European Debt Crisis, Carlyle’s De Benedetti is considering how to exit the fund’s successful investment in Moncler. What shall De Benedetti do?
Play
-
Hewlett-Packard
Meg Whitman is tasked with a crucial decision: will financial markets recognize a higher value to HP as a single company or as separate entities following a spinout of some of its businesses?
Play
-
Nokia
In a mobile market that has become a "war of ecosystems", new Nokia CEO, Stephen Elop faces a conundrum for the ages: to join an existing mobile ecosystem or to build an alternative with a partner?
Play
-
Boeing
Alan Mulally is the CEO of Boeing at an important juncture in its history and has to make strategic decisions that might change the fate of the American giant. Will he envision a plausible future for Boeing?
Play
-
Marvel
In times of decreasing popularity of comic books, shall Cueno and Feige reshape Marvel to appropriate more value from its iconic superheroes, or envision a completely different future for the company?
Play
-
Geox
In 1991, Mario Moretti-Polegato, inspired by an epiphany during a Nevada hike, is torn about whether continuing his family's winemaking business or pursuing an innovative business idea in breathable footwear.
Play
-
Danaher
Should Larry Culp maintain George Sherman's acquisition-based strategy at Danaher, or transition the industrial conglomerate into a family of strategic growth platforms for increased shareholder value?
Play
-
WeChat
With internet usage on the rise in China, should Pony Ma concentrate on expanding QQ's social networking potential, or develop a versatile 'super-app' for a comprehensive mobile internet experience?
Play
-
Intel Centrino
In the early 2000s, the advent of wireless connectivity is heralding a significant transformation in the tech industry. How will Intel respond to the new challenges and opportunities?
Play
-
Lego
During LEGO's 2004 financial crisis, Jørgen Vig Knudstorp wonders whether to revitalize the child-focused market model, or innovate by shaping LEGO into a community-driven brand, involving adult fans as co-creators.
Play
-
IBM
In 1993, IBM's new CEO, Louis Gerstner Jr. must decide whether to reinvent the struggling giant as an integrated tech service provider or to break it into a conglomerate of nimble, market-focused entities.
Play
-
Kodak
In 1993, George Fisher, the new CEO of Kodak, has the daunting task of transitioning the company into the digital era, amidst the decline of its traditional business model. Can he succeed in saving Kodak?
Play
-
Booking.com
In the late 1990s, Geert-Jan Bruinsma, after struggling when looking for a hotel room during a holiday, decides to re-formulate this problem and build a company around it. How will he do so?
Play
-
Spotify
In the early 2000s, the music industry faces a divide: creators struggled to profit from their work, while providers failed to offer legal piracy alternatives. How will Daniel Ek resolve this impasse?
Play
-
Porsche
In the late 1980s, Porsche’s fortunes abruptly change for the worse. What will the new CEO Arno Bohn decide to do to return to profitability? What will instead be the theory of Wendelin Wiedeking?
Play
-
BP
In the shifting landscape of the energy industry in 2005, should CEO John Browne balance BP's traditional operations with carbon reduction efforts, or fundamentally shift its focus to renewables?
Play
-
Revolut
In 2022, post-pandemic, should Nikolay Storonsky focus on solidifying Revolut's position as a top neobank, or venture into creating a comprehensive financial 'superapp' in a changing fintech landscape?
Play
-
OpenAI
Sam Altman became OpenAI CEO to pursue ethical AI development for society. Four years later, after the astonishing success of ChatGPT, he is starting to think that OpenAI might look like very different in the future.
Play
-
Toyota
In 2022, Akio Toyoda, CEO of Toyota, grapples with a strategic decision: fully commit to BEVs to keep pace with the industry's shifts, or continue to focus on Toyota's successful Hybrid cars in a rapidly evolving market.
Play
-
Google
In a rapidly evolving internet video market of 2006, should Eric Schmidt focus on developing Google's own all-media ecosystem, or accelerate growth through acquiring YouTube to leverage its user base and expertise?
Play
-
Red Bull
In the 1982, Dietrich Mateschitz faces a career-defining choice: take the entrepreneurial path and found Red Bull, a new energy drink with unproven potential, or continue his steady corporate career.
Play
-
Apple
In 2007, Steve Jobs contemplates the future of the iPhone experience. Should Apple prioritize a secure iPhone user experience? Or should Apple differentiate the iPhone through a dedicated software ecosystem?
Play
-
Epic Games
After losing share in the mobile market and facing fierce competition in other gaming distribution channels, how will Epic Games’ Tim Sweeney decide on the company's future strategy?
Play
-
Grammarly
In 2007, Alex Shevchenko and Max Lytvyn are contemplating whether to stick with their existing plagiarism solution or develop an innovative and comprehensive writing tool that can be used by anyone.
Play
-
CitiCorp
With the goal of becoming the leading bank in North America, how will Citicorp’s John S. Reed renovate the institution for future growth? What attributes will guide his vision and strategic decisions?
Play
-
Booking.com 2.0
By December 2017, Booking.com has become a full-fledged experimentation organization. Shall Tans let Frisby run the ultimate experiment that has the potential to change the core identity of the platform?
Play
-
Klarna
In 2005, Sebastian Siemiatkowski must decide whether to launch Klarna, a “Buy Now, Pay Later” service for e-commerce, or pursue the same path as his peers and become a successful investment banker.
Play
-
Calm
In 2016, Calm’s CEO and founder Michael Acton Smith recognizes that the need to boost the company’s sales is now imperative. Will he be able to steer the company towards the next strategic challenge?
Play
-
Baidu
In 2017, Baidu's CEO Robin Li contemplated whether to turn Baidu into a specialist or to develop a more general strategy for the firm. What will be his next steps?
Play
-
Farfetch
With the rise of e-commerce in the mid-2000s, José Neves is faced with a conundrum in 2008. Should he leverage the e-commerce trend for his fashion business? Or should he keep his focus on offline fashion retail?
Play
-
Nvidia
In 2012, Jensen Huang contemplates repositioning NVIDIA as an AI company. Will he continue to focus on the gaming market to maintain its leadership or go all-in on developing chips for AI applications?
Play
-
Bumble
After facing verbal assaults and gender inequality and departing from Tinder, what will Whitney Wolfe Herd decide to do next?
Play
-
Southwest Airlines
Herb Kelleher and Rollin King are about to start a revolution in the airline industry. What is the theory of value they are grounding such revolution on?
Play
-
Meta
Mark Zuckerberg wonders how to transform Facebook into the metaverse. An immersive social network for avatars or a virtual parallel economy of avatars and creators?
Play
-
Luxottica
Leonardo del Vecchio's Luxottica is already a European leader in eyeglasses. Will he come up with a novel theory of value and disrupt the industry?
Play
-
Amazon Web Services
Jeff Bezos and Andy Jassy have built an internal technological infrastructure to efficiently scale up Amazon. Can they create a new market around it?
Play
-
SpaceX
Elon Musk thinks space is the future of human kind. What theory of value for SpaceX will make it happen?
Play
-
PayPal
Max Levchin moves to Silicon Valley to sell encryption software for PDAs. But his theory of value changes when he meets Peter Thiel and Elon Musk...
Play
-
Netflix
Reed Hastings wants to bring entertainment to everyone, everywhere, at any time. Which theory of value is the most promising to achieve this goal?
Play
-
Adobe
John Warnock and Charles Geschke leave Xerox PARC with an innovative idea to revolutionize the printing industry. What theories did they have in mind to achieve their vision?
Play
-
Carlyle
At the dawn of the European Debt Crisis, Carlyle’s De Benedetti is considering how to exit the fund’s successful investment in Moncler. What shall De Benedetti do?
Play
-
Hewlett-Packard
Meg Whitman is tasked with a crucial decision: will financial markets recognize a higher value to HP as a single company or as separate entities following a spinout of some of its businesses?
Play
-
Nokia
In a mobile market that has become a "war of ecosystems", new Nokia CEO, Stephen Elop faces a conundrum for the ages: to join an existing mobile ecosystem or to build an alternative with a partner?
Play
-
Boeing
Alan Mulally is the CEO of Boeing at an important juncture in its history and has to make strategic decisions that might change the fate of the American giant. Will he envision a plausible future for Boeing?
Play
-
Marvel
In times of decreasing popularity of comic books, shall Cueno and Feige reshape Marvel to appropriate more value from its iconic superheroes, or envision a completely different future for the company?
Play
-
Geox
In 1991, Mario Moretti-Polegato, inspired by an epiphany during a Nevada hike, is torn about whether continuing his family's winemaking business or pursuing an innovative business idea in breathable footwear.
Play
-
Danaher
Should Larry Culp maintain George Sherman's acquisition-based strategy at Danaher, or transition the industrial conglomerate into a family of strategic growth platforms for increased shareholder value?
Play
-
WeChat
With internet usage on the rise in China, should Pony Ma concentrate on expanding QQ's social networking potential, or develop a versatile 'super-app' for a comprehensive mobile internet experience?
Play
-
Intel Centrino
In the early 2000s, the advent of wireless connectivity is heralding a significant transformation in the tech industry. How will Intel respond to the new challenges and opportunities?
Play
-
Lego
During LEGO's 2004 financial crisis, Jørgen Vig Knudstorp wonders whether to revitalize the child-focused market model, or innovate by shaping LEGO into a community-driven brand, involving adult fans as co-creators.
Play
-
IBM
In 1993, IBM's new CEO, Louis Gerstner Jr. must decide whether to reinvent the struggling giant as an integrated tech service provider or to break it into a conglomerate of nimble, market-focused entities.
Play
-
Kodak
In 1993, George Fisher, the new CEO of Kodak, has the daunting task of transitioning the company into the digital era, amidst the decline of its traditional business model. Can he succeed in saving Kodak?
Play
-
Booking.com
In the late 1990s, Geert-Jan Bruinsma, after struggling when looking for a hotel room during a holiday, decides to re-formulate this problem and build a company around it. How will he do so?
Play
-
Spotify
In the early 2000s, the music industry faces a divide: creators struggled to profit from their work, while providers failed to offer legal piracy alternatives. How will Daniel Ek resolve this impasse?
Play
-
Porsche
In the late 1980s, Porsche’s fortunes abruptly change for the worse. What will the new CEO Arno Bohn decide to do to return to profitability? What will instead be the theory of Wendelin Wiedeking?
Play
-
BP
In the shifting landscape of the energy industry in 2005, should CEO John Browne balance BP's traditional operations with carbon reduction efforts, or fundamentally shift its focus to renewables?
Play
-
Revolut
In 2022, post-pandemic, should Nikolay Storonsky focus on solidifying Revolut's position as a top neobank, or venture into creating a comprehensive financial 'superapp' in a changing fintech landscape?
Play
-
OpenAI
Sam Altman became OpenAI CEO to pursue ethical AI development for society. Four years later, after the astonishing success of ChatGPT, he is starting to think that OpenAI might look like very different in the future.
Play
-
Toyota
In 2022, Akio Toyoda, CEO of Toyota, grapples with a strategic decision: fully commit to BEVs to keep pace with the industry's shifts, or continue to focus on Toyota's successful Hybrid cars in a rapidly evolving market.
Play
-
Google
In a rapidly evolving internet video market of 2006, should Eric Schmidt focus on developing Google's own all-media ecosystem, or accelerate growth through acquiring YouTube to leverage its user base and expertise?
Play
-
Red Bull
In the 1982, Dietrich Mateschitz faces a career-defining choice: take the entrepreneurial path and found Red Bull, a new energy drink with unproven potential, or continue his steady corporate career.
Play
-
Apple
In 2007, Steve Jobs contemplates the future of the iPhone experience. Should Apple prioritize a secure iPhone user experience? Or should Apple differentiate the iPhone through a dedicated software ecosystem?
Play
-
Epic Games
After losing share in the mobile market and facing fierce competition in other gaming distribution channels, how will Epic Games’ Tim Sweeney decide on the company's future strategy?
Play
-
Grammarly
In 2007, Alex Shevchenko and Max Lytvyn are contemplating whether to stick with their existing plagiarism solution or develop an innovative and comprehensive writing tool that can be used by anyone.
Play
-
CitiCorp
With the goal of becoming the leading bank in North America, how will Citicorp’s John S. Reed renovate the institution for future growth? What attributes will guide his vision and strategic decisions?
Play
-
Booking.com 2.0
By December 2017, Booking.com has become a full-fledged experimentation organization. Shall Tans let Frisby run the ultimate experiment that has the potential to change the core identity of the platform?
Play
-
Klarna
In 2005, Sebastian Siemiatkowski must decide whether to launch Klarna, a “Buy Now, Pay Later” service for e-commerce, or pursue the same path as his peers and become a successful investment banker.
Play
-
Calm
In 2016, Calm’s CEO and founder Michael Acton Smith recognizes that the need to boost the company’s sales is now imperative. Will he be able to steer the company towards the next strategic challenge?
Play
-
Baidu
In 2017, Baidu's CEO Robin Li contemplated whether to turn Baidu into a specialist or to develop a more general strategy for the firm. What will be his next steps?
Play
-
Farfetch
With the rise of e-commerce in the mid-2000s, José Neves is faced with a conundrum in 2008. Should he leverage the e-commerce trend for his fashion business? Or should he keep his focus on offline fashion retail?
Play
-
Nvidia
In 2012, Jensen Huang contemplates repositioning NVIDIA as an AI company. Will he continue to focus on the gaming market to maintain its leadership or go all-in on developing chips for AI applications?
Play
-
Bumble
After facing verbal assaults and gender inequality and departing from Tinder, what will Whitney Wolfe Herd decide to do next?
Play
-
Southwest Airlines
Herb Kelleher and Rollin King are about to start a revolution in the airline industry. What is the theory of value they are grounding such revolution on?
Play
-
Meta
Mark Zuckerberg wonders how to transform Facebook into the metaverse. An immersive social network for avatars or a virtual parallel economy of avatars and creators?
Play
-
Luxottica
Leonardo del Vecchio's Luxottica is already a European leader in eyeglasses. Will he come up with a novel theory of value and disrupt the industry?
Play
-
Amazon Web Services
Jeff Bezos and Andy Jassy have built an internal technological infrastructure to efficiently scale up Amazon. Can they create a new market around it?
Play
-
SpaceX
Elon Musk thinks space is the future of human kind. What theory of value for SpaceX will make it happen?
Play
-
PayPal
Max Levchin moves to Silicon Valley to sell encryption software for PDAs. But his theory of value changes when he meets Peter Thiel and Elon Musk...
Play
-
Netflix
Reed Hastings wants to bring entertainment to everyone, everywhere, at any time. Which theory of value is the most promising to achieve this goal?
Play
-
Adobe
John Warnock and Charles Geschke leave Xerox PARC with an innovative idea to revolutionize the printing industry. What theories did they have in mind to achieve their vision?
Play
-
Carlyle
At the dawn of the European Debt Crisis, Carlyle’s De Benedetti is considering how to exit the fund’s successful investment in Moncler. What shall De Benedetti do?
Play
-
Hewlett-Packard
Meg Whitman is tasked with a crucial decision: will financial markets recognize a higher value to HP as a single company or as separate entities following a spinout of some of its businesses?
Play
-
Nokia
In a mobile market that has become a "war of ecosystems", new Nokia CEO, Stephen Elop faces a conundrum for the ages: to join an existing mobile ecosystem or to build an alternative with a partner?
Play
-
Boeing
Alan Mulally is the CEO of Boeing at an important juncture in its history and has to make strategic decisions that might change the fate of the American giant. Will he envision a plausible future for Boeing?
Play
-
Marvel
In times of decreasing popularity of comic books, shall Cueno and Feige reshape Marvel to appropriate more value from its iconic superheroes, or envision a completely different future for the company?
Play
-
Geox
In 1991, Mario Moretti-Polegato, inspired by an epiphany during a Nevada hike, is torn about whether continuing his family's winemaking business or pursuing an innovative business idea in breathable footwear.
Play
-
Danaher
Should Larry Culp maintain George Sherman's acquisition-based strategy at Danaher, or transition the industrial conglomerate into a family of strategic growth platforms for increased shareholder value?
Play
-
WeChat
With internet usage on the rise in China, should Pony Ma concentrate on expanding QQ's social networking potential, or develop a versatile 'super-app' for a comprehensive mobile internet experience?
Play
-
Intel Centrino
In the early 2000s, the advent of wireless connectivity is heralding a significant transformation in the tech industry. How will Intel respond to the new challenges and opportunities?
Play
-
Lego
During LEGO's 2004 financial crisis, Jørgen Vig Knudstorp wonders whether to revitalize the child-focused market model, or innovate by shaping LEGO into a community-driven brand, involving adult fans as co-creators.
Play
-
IBM
In 1993, IBM's new CEO, Louis Gerstner Jr. must decide whether to reinvent the struggling giant as an integrated tech service provider or to break it into a conglomerate of nimble, market-focused entities.
Play
-
Kodak
In 1993, George Fisher, the new CEO of Kodak, has the daunting task of transitioning the company into the digital era, amidst the decline of its traditional business model. Can he succeed in saving Kodak?
Play
-
Booking.com
In the late 1990s, Geert-Jan Bruinsma, after struggling when looking for a hotel room during a holiday, decides to re-formulate this problem and build a company around it. How will he do so?
Play
-
Spotify
In the early 2000s, the music industry faces a divide: creators struggled to profit from their work, while providers failed to offer legal piracy alternatives. How will Daniel Ek resolve this impasse?
Play
-
Porsche
In the late 1980s, Porsche’s fortunes abruptly change for the worse. What will the new CEO Arno Bohn decide to do to return to profitability? What will instead be the theory of Wendelin Wiedeking?
Play
-
BP
In the shifting landscape of the energy industry in 2005, should CEO John Browne balance BP's traditional operations with carbon reduction efforts, or fundamentally shift its focus to renewables?
Play
-
Revolut
In 2022, post-pandemic, should Nikolay Storonsky focus on solidifying Revolut's position as a top neobank, or venture into creating a comprehensive financial 'superapp' in a changing fintech landscape?
Play
-
OpenAI
Sam Altman became OpenAI CEO to pursue ethical AI development for society. Four years later, after the astonishing success of ChatGPT, he is starting to think that OpenAI might look like very different in the future.
Play
-
Toyota
In 2022, Akio Toyoda, CEO of Toyota, grapples with a strategic decision: fully commit to BEVs to keep pace with the industry's shifts, or continue to focus on Toyota's successful Hybrid cars in a rapidly evolving market.
Play
-
Google
In a rapidly evolving internet video market of 2006, should Eric Schmidt focus on developing Google's own all-media ecosystem, or accelerate growth through acquiring YouTube to leverage its user base and expertise?
Play
-
Red Bull
In the 1982, Dietrich Mateschitz faces a career-defining choice: take the entrepreneurial path and found Red Bull, a new energy drink with unproven potential, or continue his steady corporate career.
Play
-
Apple
In 2007, Steve Jobs contemplates the future of the iPhone experience. Should Apple prioritize a secure iPhone user experience? Or should Apple differentiate the iPhone through a dedicated software ecosystem?
Play
-
Epic Games
After losing share in the mobile market and facing fierce competition in other gaming distribution channels, how will Epic Games’ Tim Sweeney decide on the company's future strategy?
Play
-
Grammarly
In 2007, Alex Shevchenko and Max Lytvyn are contemplating whether to stick with their existing plagiarism solution or develop an innovative and comprehensive writing tool that can be used by anyone.
Play
-
CitiCorp
With the goal of becoming the leading bank in North America, how will Citicorp’s John S. Reed renovate the institution for future growth? What attributes will guide his vision and strategic decisions?
Play
-
Booking.com 2.0
By December 2017, Booking.com has become a full-fledged experimentation organization. Shall Tans let Frisby run the ultimate experiment that has the potential to change the core identity of the platform?
Play
-
Klarna
In 2005, Sebastian Siemiatkowski must decide whether to launch Klarna, a “Buy Now, Pay Later” service for e-commerce, or pursue the same path as his peers and become a successful investment banker.
Play
-
Calm
In 2016, Calm’s CEO and founder Michael Acton Smith recognizes that the need to boost the company’s sales is now imperative. Will he be able to steer the company towards the next strategic challenge?
Play
-
Baidu
In 2017, Baidu's CEO Robin Li contemplated whether to turn Baidu into a specialist or to develop a more general strategy for the firm. What will be his next steps?
Play
-
Farfetch
With the rise of e-commerce in the mid-2000s, José Neves is faced with a conundrum in 2008. Should he leverage the e-commerce trend for his fashion business? Or should he keep his focus on offline fashion retail?
Play
-
Nvidia
In 2012, Jensen Huang contemplates repositioning NVIDIA as an AI company. Will he continue to focus on the gaming market to maintain its leadership or go all-in on developing chips for AI applications?
Play
-
Bumble
After facing verbal assaults and gender inequality and departing from Tinder, what will Whitney Wolfe Herd decide to do next?
Play
-
Southwest Airlines
Herb Kelleher and Rollin King are about to start a revolution in the airline industry. What is the theory of value they are grounding such revolution on?
Play
-
Meta
Mark Zuckerberg wonders how to transform Facebook into the metaverse. An immersive social network for avatars or a virtual parallel economy of avatars and creators?
Play
-
Luxottica
Leonardo del Vecchio's Luxottica is already a European leader in eyeglasses. Will he come up with a novel theory of value and disrupt the industry?
Play
-
Amazon Web Services
Jeff Bezos and Andy Jassy have built an internal technological infrastructure to efficiently scale up Amazon. Can they create a new market around it?
Play
-
SpaceX
Elon Musk thinks space is the future of human kind. What theory of value for SpaceX will make it happen?
Play
-
PayPal
Max Levchin moves to Silicon Valley to sell encryption software for PDAs. But his theory of value changes when he meets Peter Thiel and Elon Musk...
Play
-
Netflix
Reed Hastings wants to bring entertainment to everyone, everywhere, at any time. Which theory of value is the most promising to achieve this goal?
Play
-
Adobe
John Warnock and Charles Geschke leave Xerox PARC with an innovative idea to revolutionize the printing industry. What theories did they have in mind to achieve their vision?
Play
-
Carlyle
At the dawn of the European Debt Crisis, Carlyle’s De Benedetti is considering how to exit the fund’s successful investment in Moncler. What shall De Benedetti do?
Play
-
Hewlett-Packard
Meg Whitman is tasked with a crucial decision: will financial markets recognize a higher value to HP as a single company or as separate entities following a spinout of some of its businesses?
Play
-
Nokia
In a mobile market that has become a "war of ecosystems", new Nokia CEO, Stephen Elop faces a conundrum for the ages: to join an existing mobile ecosystem or to build an alternative with a partner?
Play
-
Boeing
Alan Mulally is the CEO of Boeing at an important juncture in its history and has to make strategic decisions that might change the fate of the American giant. Will he envision a plausible future for Boeing?
Play
-
Marvel
In times of decreasing popularity of comic books, shall Cueno and Feige reshape Marvel to appropriate more value from its iconic superheroes, or envision a completely different future for the company?
Play
-
Geox
In 1991, Mario Moretti-Polegato, inspired by an epiphany during a Nevada hike, is torn about whether continuing his family's winemaking business or pursuing an innovative business idea in breathable footwear.
Play
-
Danaher
Should Larry Culp maintain George Sherman's acquisition-based strategy at Danaher, or transition the industrial conglomerate into a family of strategic growth platforms for increased shareholder value?
Play
-
WeChat
With internet usage on the rise in China, should Pony Ma concentrate on expanding QQ's social networking potential, or develop a versatile 'super-app' for a comprehensive mobile internet experience?
Play
-
Intel Centrino
In the early 2000s, the advent of wireless connectivity is heralding a significant transformation in the tech industry. How will Intel respond to the new challenges and opportunities?
Play
-
Lego
During LEGO's 2004 financial crisis, Jørgen Vig Knudstorp wonders whether to revitalize the child-focused market model, or innovate by shaping LEGO into a community-driven brand, involving adult fans as co-creators.
Play
-
IBM
In 1993, IBM's new CEO, Louis Gerstner Jr. must decide whether to reinvent the struggling giant as an integrated tech service provider or to break it into a conglomerate of nimble, market-focused entities.
Play
-
Kodak
In 1993, George Fisher, the new CEO of Kodak, has the daunting task of transitioning the company into the digital era, amidst the decline of its traditional business model. Can he succeed in saving Kodak?
Play
-
Booking.com
In the late 1990s, Geert-Jan Bruinsma, after struggling when looking for a hotel room during a holiday, decides to re-formulate this problem and build a company around it. How will he do so?
Play
-
Spotify
In the early 2000s, the music industry faces a divide: creators struggled to profit from their work, while providers failed to offer legal piracy alternatives. How will Daniel Ek resolve this impasse?
Play
-
Porsche
In the late 1980s, Porsche’s fortunes abruptly change for the worse. What will the new CEO Arno Bohn decide to do to return to profitability? What will instead be the theory of Wendelin Wiedeking?
Play
-
BP
In the shifting landscape of the energy industry in 2005, should CEO John Browne balance BP's traditional operations with carbon reduction efforts, or fundamentally shift its focus to renewables?
Play
-
Revolut
In 2022, post-pandemic, should Nikolay Storonsky focus on solidifying Revolut's position as a top neobank, or venture into creating a comprehensive financial 'superapp' in a changing fintech landscape?
Play
-
OpenAI
Sam Altman became OpenAI CEO to pursue ethical AI development for society. Four years later, after the astonishing success of ChatGPT, he is starting to think that OpenAI might look like very different in the future.
Play
-
Toyota
In 2022, Akio Toyoda, CEO of Toyota, grapples with a strategic decision: fully commit to BEVs to keep pace with the industry's shifts, or continue to focus on Toyota's successful Hybrid cars in a rapidly evolving market.
Play
-
Google
In a rapidly evolving internet video market of 2006, should Eric Schmidt focus on developing Google's own all-media ecosystem, or accelerate growth through acquiring YouTube to leverage its user base and expertise?
Play
-
Red Bull
In the 1982, Dietrich Mateschitz faces a career-defining choice: take the entrepreneurial path and found Red Bull, a new energy drink with unproven potential, or continue his steady corporate career.
Play
-
Apple
In 2007, Steve Jobs contemplates the future of the iPhone experience. Should Apple prioritize a secure iPhone user experience? Or should Apple differentiate the iPhone through a dedicated software ecosystem?
Play
-
Epic Games
After losing share in the mobile market and facing fierce competition in other gaming distribution channels, how will Epic Games’ Tim Sweeney decide on the company's future strategy?
Play
-
Grammarly
In 2007, Alex Shevchenko and Max Lytvyn are contemplating whether to stick with their existing plagiarism solution or develop an innovative and comprehensive writing tool that can be used by anyone.
Play
-
CitiCorp
With the goal of becoming the leading bank in North America, how will Citicorp’s John S. Reed renovate the institution for future growth? What attributes will guide his vision and strategic decisions?
Play
-
Booking.com 2.0
By December 2017, Booking.com has become a full-fledged experimentation organization. Shall Tans let Frisby run the ultimate experiment that has the potential to change the core identity of the platform?
Play
-
Klarna
In 2005, Sebastian Siemiatkowski must decide whether to launch Klarna, a “Buy Now, Pay Later” service for e-commerce, or pursue the same path as his peers and become a successful investment banker.
Play
-
Calm
In 2016, Calm’s CEO and founder Michael Acton Smith recognizes that the need to boost the company’s sales is now imperative. Will he be able to steer the company towards the next strategic challenge?
Play
-
Baidu
In 2017, Baidu's CEO Robin Li contemplated whether to turn Baidu into a specialist or to develop a more general strategy for the firm. What will be his next steps?
Play
-
Farfetch
With the rise of e-commerce in the mid-2000s, José Neves is faced with a conundrum in 2008. Should he leverage the e-commerce trend for his fashion business? Or should he keep his focus on offline fashion retail?
Play
-
Nvidia
In 2012, Jensen Huang contemplates repositioning NVIDIA as an AI company. Will he continue to focus on the gaming market to maintain its leadership or go all-in on developing chips for AI applications?
Play
-
Bumble
After facing verbal assaults and gender inequality and departing from Tinder, what will Whitney Wolfe Herd decide to do next?
Play
-
Southwest Airlines
Herb Kelleher and Rollin King are about to start a revolution in the airline industry. What is the theory of value they are grounding such revolution on?
Play
-
Meta
Mark Zuckerberg wonders how to transform Facebook into the metaverse. An immersive social network for avatars or a virtual parallel economy of avatars and creators?
Play
-
Luxottica
Leonardo del Vecchio's Luxottica is already a European leader in eyeglasses. Will he come up with a novel theory of value and disrupt the industry?
Play
-
Amazon Web Services
Jeff Bezos and Andy Jassy have built an internal technological infrastructure to efficiently scale up Amazon. Can they create a new market around it?
Play
-
SpaceX
Elon Musk thinks space is the future of human kind. What theory of value for SpaceX will make it happen?
Play
-
PayPal
Max Levchin moves to Silicon Valley to sell encryption software for PDAs. But his theory of value changes when he meets Peter Thiel and Elon Musk...
Play
-
Netflix
Reed Hastings wants to bring entertainment to everyone, everywhere, at any time. Which theory of value is the most promising to achieve this goal?
Play
-
Adobe
John Warnock and Charles Geschke leave Xerox PARC with an innovative idea to revolutionize the printing industry. What theories did they have in mind to achieve their vision?
Play
-
Carlyle
At the dawn of the European Debt Crisis, Carlyle’s De Benedetti is considering how to exit the fund’s successful investment in Moncler. What shall De Benedetti do?
Play
-
Hewlett-Packard
Meg Whitman is tasked with a crucial decision: will financial markets recognize a higher value to HP as a single company or as separate entities following a spinout of some of its businesses?
Play
-
Nokia
In a mobile market that has become a "war of ecosystems", new Nokia CEO, Stephen Elop faces a conundrum for the ages: to join an existing mobile ecosystem or to build an alternative with a partner?
Play
-
Boeing
Alan Mulally is the CEO of Boeing at an important juncture in its history and has to make strategic decisions that might change the fate of the American giant. Will he envision a plausible future for Boeing?
Play
-
Marvel
In times of decreasing popularity of comic books, shall Cueno and Feige reshape Marvel to appropriate more value from its iconic superheroes, or envision a completely different future for the company?
Play
-
Geox
In 1991, Mario Moretti-Polegato, inspired by an epiphany during a Nevada hike, is torn about whether continuing his family's winemaking business or pursuing an innovative business idea in breathable footwear.
Play
-
Danaher
Should Larry Culp maintain George Sherman's acquisition-based strategy at Danaher, or transition the industrial conglomerate into a family of strategic growth platforms for increased shareholder value?
Play
-
WeChat
With internet usage on the rise in China, should Pony Ma concentrate on expanding QQ's social networking potential, or develop a versatile 'super-app' for a comprehensive mobile internet experience?
Play
-
Intel Centrino
In the early 2000s, the advent of wireless connectivity is heralding a significant transformation in the tech industry. How will Intel respond to the new challenges and opportunities?
Play
-
Lego
During LEGO's 2004 financial crisis, Jørgen Vig Knudstorp wonders whether to revitalize the child-focused market model, or innovate by shaping LEGO into a community-driven brand, involving adult fans as co-creators.
Play
-
IBM
In 1993, IBM's new CEO, Louis Gerstner Jr. must decide whether to reinvent the struggling giant as an integrated tech service provider or to break it into a conglomerate of nimble, market-focused entities.
Play
-
Kodak
In 1993, George Fisher, the new CEO of Kodak, has the daunting task of transitioning the company into the digital era, amidst the decline of its traditional business model. Can he succeed in saving Kodak?
Play
-
Booking.com
In the late 1990s, Geert-Jan Bruinsma, after struggling when looking for a hotel room during a holiday, decides to re-formulate this problem and build a company around it. How will he do so?
Play
-
Spotify
In the early 2000s, the music industry faces a divide: creators struggled to profit from their work, while providers failed to offer legal piracy alternatives. How will Daniel Ek resolve this impasse?
Play
-
Porsche
In the late 1980s, Porsche’s fortunes abruptly change for the worse. What will the new CEO Arno Bohn decide to do to return to profitability? What will instead be the theory of Wendelin Wiedeking?
Play
-
BP
In the shifting landscape of the energy industry in 2005, should CEO John Browne balance BP's traditional operations with carbon reduction efforts, or fundamentally shift its focus to renewables?
Play
-
Revolut
In 2022, post-pandemic, should Nikolay Storonsky focus on solidifying Revolut's position as a top neobank, or venture into creating a comprehensive financial 'superapp' in a changing fintech landscape?
Play
-
OpenAI
Sam Altman became OpenAI CEO to pursue ethical AI development for society. Four years later, after the astonishing success of ChatGPT, he is starting to think that OpenAI might look like very different in the future.
Play
-
Toyota
In 2022, Akio Toyoda, CEO of Toyota, grapples with a strategic decision: fully commit to BEVs to keep pace with the industry's shifts, or continue to focus on Toyota's successful Hybrid cars in a rapidly evolving market.
Play
-
Google
In a rapidly evolving internet video market of 2006, should Eric Schmidt focus on developing Google's own all-media ecosystem, or accelerate growth through acquiring YouTube to leverage its user base and expertise?
Play
-
Red Bull
In the 1982, Dietrich Mateschitz faces a career-defining choice: take the entrepreneurial path and found Red Bull, a new energy drink with unproven potential, or continue his steady corporate career.
Play
-
Apple
In 2007, Steve Jobs contemplates the future of the iPhone experience. Should Apple prioritize a secure iPhone user experience? Or should Apple differentiate the iPhone through a dedicated software ecosystem?
Play
-
Epic Games
After losing share in the mobile market and facing fierce competition in other gaming distribution channels, how will Epic Games’ Tim Sweeney decide on the company's future strategy?
Play
-
Grammarly
In 2007, Alex Shevchenko and Max Lytvyn are contemplating whether to stick with their existing plagiarism solution or develop an innovative and comprehensive writing tool that can be used by anyone.
Play
-
CitiCorp
With the goal of becoming the leading bank in North America, how will Citicorp’s John S. Reed renovate the institution for future growth? What attributes will guide his vision and strategic decisions?
Play
-
Booking.com 2.0
By December 2017, Booking.com has become a full-fledged experimentation organization. Shall Tans let Frisby run the ultimate experiment that has the potential to change the core identity of the platform?
Play
-
Klarna
In 2005, Sebastian Siemiatkowski must decide whether to launch Klarna, a “Buy Now, Pay Later” service for e-commerce, or pursue the same path as his peers and become a successful investment banker.
Play
-
Calm
In 2016, Calm’s CEO and founder Michael Acton Smith recognizes that the need to boost the company’s sales is now imperative. Will he be able to steer the company towards the next strategic challenge?
Play
-
Baidu
In 2017, Baidu's CEO Robin Li contemplated whether to turn Baidu into a specialist or to develop a more general strategy for the firm. What will be his next steps?
Play
-
Farfetch
With the rise of e-commerce in the mid-2000s, José Neves is faced with a conundrum in 2008. Should he leverage the e-commerce trend for his fashion business? Or should he keep his focus on offline fashion retail?
Play
-
Nvidia
In 2012, Jensen Huang contemplates repositioning NVIDIA as an AI company. Will he continue to focus on the gaming market to maintain its leadership or go all-in on developing chips for AI applications?
Play
-
Bumble
After facing verbal assaults and gender inequality and departing from Tinder, what will Whitney Wolfe Herd decide to do next?
Play
