Biography
Cees B.M. van Riel is a professor of corporate communication at Rotterdam School of Management, Erasmus University (RSM).
His most recent research focuses on employee alignment and the factors that determine industry reputation.
His research has been widely published with articles appearing in, among others, the Academy of Management Journal, Long Range Planning, the Journal of Management Studies, the Journal of Marketing, the Management Communication Quarterly, and the Corporate Reputation Review.
He is the author of twelve books, the most well-known of which are The Alignment Factor (2012), Principles of Corporate Communication (1996), Essentials of Corporate Communication (2006) and Fame & Fortune (2004). Each book has been translated into eight different languages.
He is the editor-in-chief of the Corporate Reputation Review and the managing director of the Reputation Institute a research and consultancy firm he founded alongside Charles Fombrun from Stern Business School New York.
Professor van Riel is the founder of the Reputation forum The Netherlands (RfN), a platform comprising company directors of communication from twenty of the largest Dutch organisations including, among which, AkzoNobel, Unilever, Philips, Ahold, ING, Aegon, KPN, FrieslandCampina, KLM and Shell.
He is the founding director of RSM's International Executive Master Programme in Corporate Communication.
Professor van Riel has been active as a consultant in the areas of corporate branding, reputation management and employee alignment for more than two decades, working for companies including Rabobank, ING, Philips, TNT, AkzoNobel, FedEx, Petrobras, Vale, Coca Cola, Master Card, and Baker & McKenzie.
He is also involved in various annual reputation rankings including the Annual Reputation Institute Study published by FORBES conducted in 34 countries across the world's 1800 largest companies. The Dutch component is published in the Financieele Dagblad Netherlands.
Rotterdam School of Management, Erasmus University
- criel@rsm.nl
- Location
- Burg. Oudlaan 50, Rotterdam
More information
Work
- Ana-María Casado-Molina, Pilar Alarcón-Urbistondo & Cees B.M. van Riel (2023) - Building mutual rewarding sponsor relationships between museums and corporations - Cultural Trends - doi: 10.1080/09548963.2023.2255836 - [link]
- Mignon Halderen, Guido Berens, M (Mamta) Bhatt, TJ Brown & Cees van Riel (2016) - Impressions management: lessons from the oil industry - RSM Discovery - Management Knowledge, 27 (3), 11-13 - [link]
- MN Elstak, M (Mamta) Bhatt, Cees van Riel, MG Pratt & Guido Berens (2015) - Organizational identification during a merger: the role of self-enhancement and uncertainty reduction motives - Journal of Management Studies, 52 (1), 32-62 - doi: 10.1111/joms.12105 - [link]
- Cees van Riel & Guido Berens (2015) - Pride and fear during major organisational change - RSM Discovery - Management Knowledge, 22 (2), 11-13 - [link]
- Mignon Halderen, M (Mamta) Bhatt, Guido Berens, TJ Brown & Cees van Riel (2014) - Managing impressions in the face of rising stakeholder pressures: examining oil companies' shifting stances in the climate change debate - Journal of Business Ethics, 133 (3), 567-582 - doi: 10.1007/s10551-014-2400-8 - [link]
- Cees van Riel (2014) - Future trends in reputation management - RSM Discovery - Management Knowledge, 19 (3), 5-7 - [link]
- Y Wang, Guido Berens & Cees Riel (2013) - Competing in the capital market with a good reputation - Corporate Reputation Review, 15 (3), 198-221 - doi: 10.1057/crr.2012.7 - [link]
- Cees van Riel (2012) - ALINEAR PARA GANAR explica cómo construiruna reputación excelente alineando a los grupos
- Mignon Halderen, Cees van Riel & TJ Brown (2012) - Balancing Legitimacy and Distinctiveness in Corporate Messaging - Corporate Reputation Review, 14 (4), 273-299 - doi: 10.1057/crr.2011.19 - [link]
- Cees van Riel (2012) - Corporate Reputation and the Discipline of Public Opinion
