Color me impressed!
Crayola will roll out a new set of crayons dubbed “Colors of the World” featuring hues representing over 40 global skin tones that “authentically reflects the full spectrum of human complexions,” the company announced Thursday.
The box will hit the shelves in July and will be available in both 24- and 32-crayon packs.
Crayola CEO Rich Wuerthele said that the arts and crafts product was developed to “advance inclusion within creativity” among kids.
“With the world growing more diverse than ever before, Crayola hopes our new Colors of the World crayons will increase representation and foster a greater sense of belonging and acceptance,” he said in a statement.
To make the project a reality, Crayola teamed up with the CEO of cosmetics line MOB Beauty, Victor Casale.
“I have spent my life trying to create truly global shade palettes because I know what it’s like to be with a person who has finally found their exact match,” Casale said in a statement. “Growing up, I remember mixing the pink and dark brown crayons to try and make my shade, so I was thrilled when Crayola asked for my help to create the Colors of the World crayons.”
A different Crayola set, called Multicultural — which comes in an eight-crayon pack — is currently available on the company’s website.