THE PAST
Where it
All started
L’Avenir’s rich history dates back to the late 1600s, when the estate was one of the very first sites identified for grape growing by the Cape’s earliest European settlers.
The estate was renamed L’Avenir in 1992 by Mark Wiehe, a Mauritian businessman, who left a career of trading sugar in London to purchase the farm. This was the start of specialisation of this unique boutique winery. Wiehe appointed former pharmacist Francois Naude as winemaker and the estate swiftly gained recognition for its distinctive Pinotage and Chenin Blanc. In 2005, L’Avenir was acquired by the owner of the prestigious Chablis property, Laroche, Chablisien Michel Laroche.
THE PRESENT
Focused
Specialists
L’Avenir is a leading Stellenbosch boutique winery that specialises in South Africa’s emblematic varietals: Pinotage and Chenin Blanc. Situated four kilometres from Stellenbosch on the slopes of Simonsberg Mountain, the estate is right in the heart of South Africa’s most revered wine appellation. Owned by the French leader of terroir wines, AdVini, L’Avenir produces authentic South African wines, with a touch of French flair. L’Avenir’s wines have gained a passionate following, locally and globally. The wines are exported to over 30 countries, with a specific focus on prestigious restaurants and specialist wine shops.
THE PEOPLE
Who makes
It happen
With craftsmanship as its cornerstone, L’Avenir’s people are its heartbeat. Whether it’s the team of stalwarts that tends the vines, the dynamic cellar door team or the skillful professionals in the cellar, L’Avenir’s people are passionate, committed specialists.
