Diversifying Media Revenue Streams

Rethink and Strategize for Digital Transformation and Business Remodeling

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About

Swichi DIY Toolkit

The Swichi DIY Toolkit is a set of tools aiming to help small-medium media houses to adopt digital transformation for revenue creation by strategizing for use of digital tools and rethinking business models.

The toolkit has four main tools; the Challenge Definition Tool, the Media Digital Transformation and Business Remodeling Tool, Solution Canva, and Use Case Tool. The challenge definition and business remodeling and digital transformation tools are used together to define challenges, strategize on digital transformation, and rethink business models. The solution canva combines both elements of identifying challenges and rethinking business models so it can be used in place of the two individual tools; Challenge Definition and Media House Digital Transformation and Business Modeling.

The Swichi DIY Toolkit is a tool inspired By Prof. Marc Peter's Digital Transformation Canvas to help organizations rethink and strategize for digital transformation. The tools were developed in collaboration with media houses from Tanzania, Kenya, and Uganda who participated in co-creation and validation processes.

Definition

Digital Transformation
and Business Remodeling

01

Digital Transformation

Is the use of technology to improve the processes and outcomes for both audiences (users) and the workforce.

02

Business Model

Is a plan of how a business(company or organization) intends to make money while delivering value to its audience at a reasonable cost.

Resources

Do It Yourself Tools

01

Challenge Definition Tool

I want to understand the roadblocks I'm facing in digital transformation and revenue creation so I can formulate the best way forward

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02

Business Modeling Tool

I understand my challenges so I want to develop a clear plan on how to adopt digital transformation and create more revenue for my media house

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03

Solution Tool

I want to map out my challenges, brainstorm solutions, and develop a clear strategy to adopt digital transformation and create more revenue for my media house

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04

Use Case Tool

I want to inspire others by sharing a story about the practical adoption of digital tools in my media house

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Use Cases

Latest

Dodoma TV

Dodoma Tv is the first Tv station in the Central region. The television station was started in December 2021.

Zoe FM | Morogoro

Zoe FM is a Christian radio station owned by Tanzania Assemblies of God Church(TAG). The radio was established in November 2020.

Mazingira FM

Mazingira FM is a local radio station based in Bunda Mara Tanzania, which serves the Mara region, Simiyu region, and part of Mwanza Region.

Our

Implementing Partners

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Our

Supporting Partners

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