Whether you’re a debut author or a seasoned pro, this session from Anna Caig will help give your book promotion a real boost – by creating and delivering a marketing strategy.
This session will equip you with an overview of good strategic marketing principles, from targeting audiences to finding the most effective communication channels and setting key messages. It will also include plenty of practical advice and tips for creating engaging digital content. We cover the dos and don'ts of a successful online book launch – and look at effective book promotion well beyond the initial launch.
What will this workshop cover?
What is a marketing strategy?
How to set meaningful objectives and use them to focus your book promotion
How to target different audiences
How to reach these audiences, including thinking about less crowded and competitive channels
What social media platforms will work for you?
Creating online content that will engage your audiences
The dos and don’ts of a successful online book launch.
The line-up
Anna Caig – Communications specialist
Anna Caig has worked in communications for 17 years, specialising in media relations, reputation management and strategic marketing campaigns. She began her training business to support writers to build their brand and reach more readers. She now works with traditionally, indie and self-published writers, as well as helping creatives in any discipline find a wider audience.
Anna tutors on the MA Journalism course at the University of Sheffield and is the former Head of Communications at Sheffield City Council. She writes crime and historical fiction, and reviews books for the Sheffield Telegraph and on her blog Murder Underground Broke The Camel’s Back.