L’Oréal has made a minority investment in micro-printing startup Prinker Korea through its corporate venture fund Bold Business Opportunities for L’Oreal Development.
Founded in 2015, Prinker Korea is the inventor and manufacturer of the world’s first digital temporary tattoo device.
In a statement, L’Oreal said it has been working with Prinker for several years to develop L’Oreal Brow Magic which is the first handheld, electronic brow make-up applicator to provide consumers with a precise, easy-to-remove brow shape.
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Using AR technology and patented AI-algorithms, the device scans the user’s face and makes recommendations on the best brow shape, which is then printed in seconds automatically.
“At L’Oreal, our researchers are partnering with high end technology start-ups to create the future of beauty,” L’Oréal deputy chief executive in charge of research, innovation and technology, Barbara Lavernos said.
“Together, by combining our expertise, we develop unmet personalised consumer experiences.
“Through this strategic investment, we can fulfil our deep commitment to bringing breakthrough beauty technologies that truly empower boundless personalisation and self-expression into the hands of every person.”
