New Blood Entry — Spotify Charts
Award: Yellow Pencil
Spotify Design / 2021
Social trendsetters are already using Spotify to share music with their friends daily. However, they cannot see how those recommendations perform within their circles and what music their friends are enjoying.
Spotify Charts solves this. By creating a playlist that updates in real-time and tracks your personal groups listening, users can see what's popular among the people that matter most to them. Each song within the playlist shows the user that discovered it — enticing members of the group to share new music so they increase their presence on the charts.
Spotify Charts allows friends to connect directly on the app — both discovering, and sharing new music. It brings social circles closer, and enables everyone to take control of the charts.
What did the judges have to say?
"The simple idea and gamification is what elevated this to Yellow Pencil status. It builds on Spotify Unwrapped, taking it out of being individualised and gives it a sense of community."
Sheetal Schofield, Associate Creative Director, Beyond
"A clear idea, that was very well thought through. The judges thought we could really imagine this living in the world and being enjoyed by Spotify fans, as well as shared across social channels too. The design was fantastic and brought the idea to life."
Ellen Turnill Montoya, Creative Director, Anyways Creative Ltd.