European Journal of Marketing
Issue(s) available: 441 – From Volume: 1 Issue: 1, to Volume: 58 Issue: 13
Volume 58
Volume 57
Volume 56
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Volume 53
Volume 52
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Issue 9/10 2018
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Volume 51
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Issue 11/12 2017
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Issue 1 2017
Volume 50
Volume 49
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Volume 48
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Volume 47
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Volume 45
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Volume 44
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Volume 43
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Volume 42
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Volume 41
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Volume 40
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Issue 7/8 2006 Corporate marketing insights and integration drawn from corporate branding, corporate identity, corporate communication and visual identification
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Volume 39
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Volume 38
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Volume 37
Volume 36
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Issue 11/12 2002
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Volume 35
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Volume 34
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Volume 33
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Volume 32
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Volume 31
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Issue 11/12 1997
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Issue 9/10 1997
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Issue 2 1997
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Issue 1 1997
Volume 30
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Volume 27
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Volume 25
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Volume 22
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Volume 20
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Volume 17
Volume 16
Volume 15
Volume 14
Volume 13
Volume 12
Volume 11
Who can afford to blame? Sender effects in blame-shifting crisis communications
Paolo Antonetti, Ilaria BaghiWhen companies face a crisis, they sometimes deliver blame-shifting communications, trying to shift blame onto another actor to protect their reputation. While previous research…
The effects of identity salience on product judgment in a domain of trade-offs
Claire Heeryung Kim, Da Hee HanThis paper aims to investigate a condition under which identity salience effects are weakened. By examining how identity salience influences individuals’ product judgment in a…
Consumer responses to CEO activism: an impression management approach
Frank Gregory Cabano, Mengge Li, Fernando R. JiménezThis paper aims to examine how and why consumers respond to chief executive officer (CEO) activism on social media. The authors developed a conceptual model that proposes…
Building employee commitment through internal branding – a meta-analytic study
Atul Prashar, Moutusy MaityThis study aims to quantitatively consolidate the research conducted over the past four decades on how internal branding activities drive employee commitment. It summarizes…
The double-edged sword of envy: effects of envy type and regulatory focus on consumer decision-making
Rajat Roy, Fazlul K. Rabbanee, Diana Awad, Vishal MehrotraThis study aims to investigate the fit of a promotion (prevention) focus with malicious (benign) envy and how this fit influences positive and negative behaviours, depending on…
Application of marketing to reduce consumer food waste in restaurants
Daisy Lee, Calvin Wan, Tiffany Cheng Han Leung, Sharyn Rundle-Thiele, Gabriel LiThis paper aims to illustrate the application and effectiveness of a marketing programme co-designed by supply- and demand-side stakeholders to reduce consumer food waste in…
Evaluating the impact of an incentive scheme to encourage pregnant people to set a quit-smoking date
Seamus Allison, M. Bilal Akbar, Claire Allison, Karla Padley, Stephen WormallThis study aims to demonstrate the evaluation of an incentive scheme to encourage pregnant people to set a quit-smoking date.
Collective impact for ocean literacy – inspiring the next generation of ocean champions using social marketing
Patricia McHugh, Cushla Dromgool-Regan, Christine T. Domegan, Noirin BurkeThis paper aims to describe a case between practitioners and social marketing academics to grow and scale a programme that engages with primary schools, teachers, children and the…
Increasing physical activity among Indonesian adolescents: a social marketing intervention reflection
David James Schmidtke, Mai Nguyen, Sharyn Rundle-ThieleThis paper aims to provide an overview of a social marketing intervention that aimed to increase physical activity (aligned to UN SDG 3) among adolescents in Bali, Indonesia.
Perfectly imperfect and muddling through for sustainable futures
Christine T. Domegan, Tina Flaherty, John McNamara, David Murphy, Jonathan Derham, Mark McCorry, Suzanne Nally, Maurice Eakin, Dmitry Brychkov, Rebecca Doyle, Arthur Devine , Eva Greene, Joseph McKenna, Finola OMahony, Tadgh O'MahonyTo combat climate change, protect biodiversity, maintain water quality, facilitate a just transition for workers and engage citizens and communities, a diversity of stakeholders…
Transitioning beyond single-use plastic drinks cups: an emergent social marketing case study in Scotland
Marylyn Carrigan, Victoria Wells, Kerry MackayThis study aims to investigate whether consumers and small businesses can transition from disposable to reusable coffee cups, using a community social marketing intervention, led…
The impact of communication and proximity on citizens’ sustainable disposal of e-waste
Diletta Acuti, Linda Lemarie, Giampaolo VigliaThe purpose of this study is to demonstrate how decision-makers can enhance citizens’ sustainable disposal of e-waste through bin proximity and ad hoc communication. Specifically…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall