Entrepreneurs and investors will find Canada full of opportunities

Enterprise Ireland recently opened an office in Montreal

By Neil Cooney

Canada is the second-largest country in the world. It has 10 provinces and three territories, so companies approaching the market often have to think region by region when sourcing distribution, identifying partners, winning customers and setting-up beachhead sales operations.

Doing this in-person has always been a challenge, given the scale of the territory, but the current reliance on virtual meetings as a result of Covid has created more of a level playing field for companies outside Canada exploring new commercial relationships. The move to remote working and distributed teams has pushed businesses to consider solutions from providers who they will engage online from start to finish.