Marion Ranchet’s Post

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Your trusted partner to grow your streaming video business in Europe, hassle-free ✨ Subscribe to my newsletter "Streaming Made Easy" → marionranchet.substack.com

How to go global in streaming: Old way: - A successful local business - Global Content - A global playbook - You hit "Launch" once and for all New way: - A solid local business - Homework - Local content - A localized playbook - You hit "Launch" one market at a time Go global wisely. #streamingmedia #strategy #thinkglobalactlocal

Scott O'Malley

Project, Product, Systems Integration and Business Development | AWS Certified Solutions Architect | Workato Certified Automation Pro | Machine Learning and AI

1y

I agree with the new way! But the “localized playbook” is easier said than done. Aggregating, conforming, creating, and delivering those assets to a new spec is a tough haul. 😀

Gavin Bridge

FASTMaster | VP Media Research @ CRG Global | ex-Variety VIP+ | Award-Winning Journalist | FAST Conference Keynote Slayer: 8 Keynotes, 8 Slays Across The Globe | MIPCOM, SXSW Keynote Speaker

1y

But also if you do one market at a time, you can manipulate growth for years, pleasing Wall Street ;)

Shrirang Nargund

Consultant | OTT | Media & Entertainment | Founder-Director, Shubha Media Consultancy

1y

Yes Marion Ranchet, local content & content localization especially in multi-lingual environment.

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