28 LinkedIn Stats You Need TO Know in 2023

LinkedIn now has over 930 million members. You can verify this in their about section. They keep updating that number and its growing now faster than before.

It used to grow at a rate of 2 new members every second, now its growing at a rate of 3 new members every second.

The CEO said their goal is to get to 3 billion members!

If you are not leveraging LinkedIn you are truly missing out.

Now that LinkedIn turned 20 years old in May 2023, I figured I would prepare updated stats for you to review to stay up to date with what is going on with LinkedIn.

28 is the number of wealthy, that is why I picked that 28 stats to share! Yes Bill Gates was born on Oct, 28th! Elon Musk was born June 28th!

Here are 28 LinkedIn Statistics you should know.

1) LinkedIn turned 20 years old in 2023

LinkedIn officially launched on May 5th, 2003, just nine months before Facebook launched at Harvard. The platform was originally founded by Reid Hoffman, who built the initial version in his living room. Now he is involved in Open AI.

Microsoft acquired LinkedIn in 2016, and today, it leads a diversified business with revenues from membership subscriptions, advertising sales, and recruitment solutions under the leadership of LinkedIn CEO Ryan Roslansky.

2) LinkedIn has 36 officies and over 21k employees!

The LinkedIn offices are located in more than 30 difference cities around the world and in the US LinkedIn has 10 offices including in the empire state building in NYC. I have yet to visit that office but maybe this summer?

3) Linkedin is available in 26 different laungauages

LinkedIn is currently available in 26 languages: Arabic, English, Simplified Chinese, Traditional Chinese, Czech, Danish, Dutch, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Tagalog, Thai, Turkish and Ukranian.

See more stats here

5) Women represent nearly 42% of LinkedIn’s leadership

LinkedIn has been actively addressing gender inequality, with women representing nearly 42% of the company’s leadership. This is a huge improvement from previous years, and LinkedIn has shown its commitment to creating an inclusive environment for all of its users.

6) Revenue increased 21% year-over-year (in constant currency) in Q1 of 2023

Revenue growth has been a major priority for LinkedIn and its user base. In Q1 of 2023, the company reported revenue growth of 21% year-over-year (in constant currency), significantly higher than the 17% year-over-year increase from the previous quarter.

7) LinkedIn currently has over 930 million members

Instagram currently has over 1.4 billion users, and Facebook has almost 3 billion. So LinkedIn may not be the largest of the social networks, but LinkedIn has more millionaire CEOs and business leaders that are active than any other platform.

8) Almost 60% of LinkedIn’s users are between 25 and 34 years old

Im not surprised that more than half of LinkedIn users are in the age group that are starting or growing their careers because LinkedIn is a professional social network but keep an eye out for the 18-24 crown that is going to be leaving Tiktok and joining LinkedIn very soon. Its powerful to see the wave coming.

9) Bill Gates is the most followed person LinkedIn @ 34 million

Yes, I follow Bill Gates, the founder of Microsoft. He has double the amount of follower than Richard Branson on LinkedIn who is in second place. Do you think this has anything to do with Bill being the founder of Microsoft and them owning LinkedIn? LOL Bill has 62 million followers on twitter Check out bills posts here

10) Google has the most popular company page on LinkedIn

Often I see Google advertising on LinkedIn and their page gets so many Likes. Google has over 28 million followers on their profile which is more than Amazon and TED but what is suprising is that it has more followers than LinkedIn which has 24 million followers! (Spy on Googles ads right on their page here)

11) The most followed Hashtag on Linkedin is still #india

We give out our Hashtag spreadsheet to our clients and friends and we always check the top 100 hashtags on LinkedIn so we can leverage those in our posts. #innovation is a popular hashtag but #india has almost double the followers. If you want to see all 100 hashtags grab the spreadsheet at www.hashtagspreadsheet.com

12) Over 131k Schools Listed on LinkedIn

You can search through schools to find Alumni and LinkedIn users can also find opportunities for education. You can also find mentors, build relationships and network with potential employeers at schools. Have you ever looked at the filtering that LinkedIn gives you when you look at a school, its very interesting.

13) 61 Million people search for jobs on LinkedIn Weekly

This number is rising everday as more people are joining LinkedIn quickly. If you are looking for employees, LinkedIn is a powerful place to find them. LinkedIn has 61 million people searching for jobs each week.

14) 16.2% of users Login daily to LinkedIn

While 48% of LinkedIn users are monthly users, over 16% login every day. That means 141 million people login every single day to the platform. That is a huge reach. Also consider that this LinkedIn newsletter will email members too. So they do not need to log in to see this article.

15) Over 36,000 active Newsletters on LinkedIn

There are more than 36,000 newsletters actively published on LinkedIn, including newsletters from influencers like Melinda Gates, Ariana Huffington, and Richard Branson, as well as publishers like The Economist. As of April 2022, 29 million unique people were subscribed to at least one LinkedIn newsletter. (LinkedIn internal Data) 

16) Marketers see up to 2x higher conversion rates on LinkedIn.

Accourding to LinkedIn Marketers see up to 2x higher conversion rates on Linkedin with their advertising solutions. Because LinkedIn is a professional social network, people are there to do business.

17) More than 61 million companies are on LinkedIn

LinkedIn has become the number one resource for job hunters, recruiters, and sales professionals alike. As of Q2 2023, more than 61 million companies are listed on LinkedIn, giving users a wealth of options for finding job opportunities and new clients if you are prospecting.

18) 96% of B2B marketers use LinkedIn for organic social marketing

These LinkedIn stats make LinkedIn the top network for B2B content marketers, followed by Facebook and Twitter (80% and 71%, respectively). This isn’t surprising, given that LinkedIn offers a context in which people expect and seek out business-related content.

19) 77% of content marketers say LinkedIn has the best organic results

As well as boasting the most used platform for organic marketers, LinkedIn ranks as the best network for producing organic results. Way behind LinkedIn, Facebook comes in at second with 37%, followed by Instagram with 27% and YouTube with 21%.

20) LinkedIn posts with images see 2x higher comment rates

Organizations and Content Creators looking to get the most engagement from their posts should include an image with each post. Custom image collages (3-4 images in one post) perform especially well, giving users more visual context and can help expand your reach.

21) 40% of B2B marketers surveyed indicated LinkedIn as the most effective channel for driving high-quality leads

LinkedIn users can use professional demographic data to target the right people based on their job title, company, industry, and seniority.

22) Companies with complete + active LinkedIn Page have 5x more action

Company pages that are active and optimized also get 7x more impressions per follower and 11x more clicks per follower. Like other LinkedIn company page statistics above, this shows the value of keeping your LinkedIn page up-to-date and active. If you need help ensuring your brand is making the most out of its LinkedIn presence, take a look at the hootsuite guide to optimizing your company page and make sure your page is optimized

23) There are 40,000 skills listed on LinkedIn

What are your top three skills on your LinkedIn page? Check out mine, I just updated them. You can add up to 50 skills on your page and there are over 40,000 that are listed on LinkedIn right now from members. This makes it easier for recruiters to find candidates.

24) 2.7 million companies post on LinkedIn every week

LinkedIn shared that over 2.7 million companies are sharing on their company page each week. That is powerful to see how many companies are investing in publishing content on their pages. But ther are only about a million posts going up a day for regular profiles that is a huge opportunity for you to post today and get exposure for your company.

25) LinkedIn members are viewing 22% more Feed Updates in 2023 YoY.

There are more and more people looking at the feed each year. LinkedIn recently shared that there is a 22% growth year over year of LinkedIn members checking out the feed looking for content to engage with. Make sure that you are posting on a regular basis so you do not miss out on the free exposure on LinkedIn.

26) Over 11 million members have turned on LinkedIn creator mode

LinkedIn launched creator mode in 2021 and millions of people have leveraged this feature. 11 million creators is a huge amount of humans using LinkedIn creator features like LinkedIn newsletter, LinkedIn live and LinkedIn stats. Do you have creator mode turned on?

27) LinkedIn is the worlds largest professional social network

There is no bigger social network that focuses specficially on the professional market and its growing rapidly at a rate of 3 new members every second. With over 930 million members and growing LinkedIn is the worlds largest professional social network.

28) LinkedIn generatged over 14 billion in revenue in 2022 26% growth

LinkedIn keeps adding more and more revenue, in 2021 it generated 10b in revenue and in 2022 over 14b which is a sharp increase in revenue of 26%. see stats here If you want to increase your revenue, leverage LinkedIn!

Powerful LinkedIn Stats in this article and I hope you enjoyed the stats.

If you want to learn how to leverage LinkedIn or you need help with your LinkedIn presence, please watch our most recent webinar replay at www.evyrgreen.com/webinarreplay I would be honored to chat with you about your LinkedIn presence and see how I can help you get to your goals with LinkedIn.

About The Author Joe Apfelbaum:

Joe Apfelbaum is the CEO of Ajax Union, a digital marketing agency supporting B2B companies with strategic marketing funnels that drive qualified leads from the top of the funnel to the bottom line. Joe is also an expert AI Trainer and LinkedIn instructor. If you want to learn more about his classes you can go to www.evyrgreen.com where he trains hundreds of clients every month.

Joe Apfelbaum is developing AI software to help his clients generate more revenue on LinkedIn and you can see his latest project at www.evyai.com where you will find a software application that creates more engagement on LinkedIn with AI.