This course has now passed, but you can be the first to know about the next one - and other workshops like this - by signing up to our newsletter here.
This online workshop is one of the first of our the new, exciting range of digital masterclasses that we are offering. In this live online workshop, you will have the opportunity to engage in real time with our brilliant course tutors, as well as other participants - with additional pre and post-course support from our learning team. To celebrate, we are offering an exclusive early bird discount of up to 40% on our first workshops – we hope you enjoy them!
Suzanne Bearne’s class was interesting and insightful. She used real scenarios and great examples to back up her useful tips and ideas. Came away with much more knowledge and understanding of what journalists are looking for. Would highly recommend.”
As a PR or business owner, are you constantly struggling to make yourself heard? Continually pitching to editors and journalists but finding it hard to place your story? With the media landscape continually adapting to unique challenges, competition’s tough and PRs and business owners are having to work harder and harder to make themselves heard.
But often, simple tweaks to your pitch, your approach and your angle can have a huge impact, and ensure your voice breaks through the white noise. The one thing editors are looking for is a good story. Nail that and you’re halfway there.
In this interactive online masterclass, freelance journalist and former editor Suzanne Bearne, who writes for national titles including the Guardian and the BBC, will explain the importance of storytelling and thinking creatively when its comes to securing media coverage.
She will offer guidance on working with the media and tips on how to build strong relationships with both staff and freelance journalists, whether you need to adapt your pitches to the current situation or futureproof for a life beyond lockdown.
Course content
How the press and media operate, and how journalists find stories
The importance of strong storytelling in securing press coverage
How to think creatively about your business/client
What journalists and editors are looking for
The dos and don’ts of working with the media
How to build strong relationships with journalists and editors
You will be sent a link to the webinar 1hr before the start time of 2pm (BST).
Tutor profile
Suzanne Bearne is a freelance journalist for publications including the Observer, the BBC and the Guardian, where she has worked as a commissioning editor. She covers a broad range of subjects – from technology and travel, to small businesses and lifestyle – and has reported from places such as Myanmar, Lisbon, New York and Berlin.
Details
This course has now passed, but you can be the first to know about the next one - and other workshops like this - by signing up to our newsletter here.
Date: Friday 24 July 2020
Times: 2pm-5pm (BST)
Price: Early bird ticket price of £60 (plus £3.34 booking fee); standard ticket price of £85 (plus £4.48 booking fee)
Capacity: 40
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Information on Guardian Masterclasses
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Returns policy
Once a purchase is complete we will not be able to refund you where you do not attend or if you cancel your event booking. Please see our terms and conditions for more information on our refund policy.