Good Company
Launch Pad
Experts and innovators on the tech, trends and tough challenges you need to be preparing for in the near future.
Latest
Launch Pad
4 Smart Strategies That Are Driving Sales in a Slow-Growth Year
As spending declines from pandemic-fueled highs, the largest retailers are seeking creative solutions and new ways of connecting with consumers that SMBs can adopt, too.
Launch Pad
How Artificial Intelligence (AI) Is Changing How Marketers Sell Everything From Food to Fashion
While apps like ChatGPT and Dall-E get most of the AI attention, AI is quietly changing how we buy and sell goods and services.
Launch Pad
How Slow Fashion Is Creating Opportunities for Startups and Legacy Brands Alike
A movement that started as a backlash to disposable fast fashion has expanded to include made-to-order and made-in-the-U.S. manufacturing.
Working Late? You’re Not Alone
You’re short on time and busy putting out fires. Sign up for our newsletter, Midnight Oil, and find out what you need to know to adapt and thrive tomorrow.
Sign Up
Latest—
Mastercard, Affirm, and Klarna Lean Into SMB and Millennial Market Demands to Unlock Growth
Execs from the financial services firms on easing access to capital for small businesses, expanding buy now, pay later options, and driving cost savings via AI to fuel growth.
Brands Building Wellness into Marketing Plans
The post-pandemic-fueled wellness economy finds everyday brands from Ulta Beauty to dating app Bumble adding self-care to their businesses to boost customer engagement and brand loyalty.
Businesses Large and Small Tap Multibillion-Dollar Retail Media Network Trend for Growth
In-store platforms from DICK’s Sporting Goods to Instacart expand to provide advertisers more access to consumers in the final stages of their purchasing decisions.
Future Shop: Retail Innovations That Will Change How Consumers Spend in 2024 and Beyond
A look at tech ranging from scan-and-go checkout and AI-fueled digital ‘humanoid’ assistants to other breakthroughs that experts say will transform the customer experience.
Companies Embrace Tech to Hyper-Personalize Travel Experiences
Companies From Hilton Hotels to Vail Resorts and United Airlines are allowing customers to personalize their own experiences.
Experts on the Success of the Stanley Tumbler: What Businesses Can Learn From the Sales Phenomenon
How a 113-year-old water bottle brand with working-class roots became millennials’ ‘quiet luxury’ must-have item, and drove up sales tenfold to $750 million — serving up actionable insights for SMBs.
How Three Startups Scored Millions in Funding
The founders of online food marketplace Bubble Goods, mental wellness app Uwill, and climate impact app Commons share fundraising strategies that worked for them.
Trend Forecasters on Four Key Consumer Trends Set to Impact Business in 2024
Trend analysts examine overarching changes in consumer perspectives, tech innovation, and brand strategies to help businesses proactively position themselves for sustained success throughout the year.
Why Google, Amazon, and Other Businesses Are Launching Accelerator Programs to Help Women-Led Startups
To help women entrepreneurs succeed, companies offer assistance and financial support to get their ventures off the ground.
How Laundry Disruptor Rinse Supports Brick-and-Mortar Small Businesses
Rinse founders and college friends Ajay Prakash and James Joun are tapping into technology to help make getting laundry done less of a hassle.
