The Very Group partners with True Fit for personalised AI size and fit guidance

The Very Group has partnered with consumer experience platform True Fit to provide an AI-powered personalised size and fit guidance tool.

True Fit leverages AI-powered machine learning and individual preferences to “connect shoppers with clothes and shoes they will love.”

The platform will give Very customers “greater confidence in choosing the right size and fit when shopping for fashion and reduce fit-related returns.”

True Fit has 89 million active users and represents 17,000 brands globally, including Quiz, which is already popular with Very customers.

READ MORE: The Very Group announces new chief operating officer

The partnership is the latest in a series of technology and talent investments that Very will make in 2022 to enhance its digital customer experience.

It follows the announcement of a partnership with commercetools, through which Very will transform its ecommerce platform.

“We’re proud to announce this latest partnership, which is one of many we plan to make in tech and talent,” The Very Group chief information officer Matt Grest said.

“As a multi-category retailer, we believe that great digital customer experience involves category-appropriate ways of choosing the right product for you.

“In fashion, that means confidently being able to choose the right size and fit. True Fit will give our customers that confidence and help us to reduce returns.”

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